The Salone del Mobile.Milano 2024 begins
Salone del Mobile.Milano 2024 - Ph. Alessandro Russotti
From 16th to 21st April, the most important international event for the design and furniture industry returns – a new iteration in its constant evolution and innovation. The 62nd edition puts people at the center, for a unique and engaging experience
The wait is over: the most important event for the furniture and design industry is back, this year with a special edition, number 62, full of new updates and cultural events you can’t afford to miss at Fiera Milano Rho. Always a great place to meet, build relationships and start business, the Salone del Mobile.Milano brings together in a single week all the main innovations and experiments by the design industry. And there’s more: an intense program of cultural events – including Talks, Round Tables and site-specific installations – make the visitor experience truly unique. If you haven’t planned your visit yet, check out our Practical guide to the Salone del Mobile.Milano 2024: a handbook to always keep with you, with everything from tickets to useful transport information.
Everything you need to know about the 2024 edition
This year, the Salone has optimized the layouts and itineraries for the biennial events EuroCucina/ FTK, Technology For the Kitchen and International Bathroom Exhibition, thanks to inputs from neuroscience and a renewed collaboration with Lombardini22. Generative artificial intelligence was the star of the new communication campaign for the Salone del Mobile.Milano by Publicis Groupe, which availed itself of scientific collaboration from Paolo Ciuccarelli, design professor and founder of both DensityDesign Lab at Politecnico di Milano and the Center for Design at Northeastern University in Boston. SaloneSatellite celebrates a special year with its 25th edition. From 16th to 28th April, the Fair dedicated to under-35 designers lands at La Triennale, with exhibition design curated by Beppe Finessi and set-up by Ricardo Bello Dias.
A rich and diverse cultural program
"Interiors by David Lynch. A Thinking Room" (pavilions 5-7) is a site-specific installation by an exceptional author: famous director David Lynch. The project was curated by Antonio Monda.
"Under the Surface" (pavilion 10) is an installation designed and built by Emiliano Ponzi, Accurat and Design Group Italia for the International Bathroom Exhibition.
The "All You Have Ever Wanted to Know About Food Design in Six Performances" project (pavilions 2-4) explores the world of food and design at EuroCucina, with contributions from six independent and international food magazines.
“Drafting Futures. Conversations about Next Perspectives” is the Talks and Round Tables program curated by Annalisa Rosso, held at the “Drafting Futures” Arena (pavilion 14) designed by Formafantasma. The Salone Library, also designed by the Andrea Trimarchi and Simone Farresin duo, will be set up in the Arena as well. Right next to it, you’ll find the Bookshop Corraini Mobile, curated by Corraini Edizioni, with a wide international selection of books featuring over 110 publishers.
The Salone del Mobile.Milano is also present in the city with Design Kiosk, a temporary space designed by Frederik De Wachter and Alberto Artesani, founders of DWA Design Studio, and co-ideated with Interbrand. From 8th to 21st April in Piazza della Scala, it will offer a rich cultural program, a selection of publications and exclusive products from the world of design.
To access the Fair, you must have a ticket – available for purchase directly from the Salone del Mobile.Milano’s digital platform. You’ll also find a useful guide to always keep at hand, so you can navigate the event in the best possible way and reach the Fiera Milano Rho fairgrounds with discounts and special rates. Quickly, and with minimal impact.
See you at Fiera Milano Rho!
