A Practical Guide to the Salone del Mobile.Milano 2024

salonemilano, guida pratica

Lost and Roll - Ph. Gianluca Vassallo

From ticketing to useful information on how to get to Rho Fiera Milano, the new visitor paths and the unmissable cultural events. A handy guide to keep at the ready

There’s just over a month to go until edition number 62 of the Salone del Mobile.Milano. The industry’s leading event will be packed with new things again this year. From 16th to 21st April, sectoral companies, buyers, journalists and design lovers will arrange to meet up at Rho Fiera Milano to check out the latest novelties and trends in a sector that is constantly growing and evolving. There will be many new developments, as we said, starting with the visitor paths, designed with a human-centred approach. There will also be lots of new products facing up to the challenges of sustainability and lots of cultural events, installations, talks and round tables to take in. 

We’ve put together a Practical Guide to the Salone del Mobile.Milano 2024 to help you prepare for and plan your visit to the fair as well as possible.  

How to get to and around the Salone del Mobile.Milano 2024

The Exhibition is primarily aimed at industry professionals, for whom single tickets valid for 6 days, from 9.30am to 6.30pm, are available. Press: from 8.30am to 6.30pm. The fair is also open to the public on Saturday 20th and Sunday 21st. Students are free to visit the Salone on 19th, 20th and 21st April. A special, faster system has been put in place for schools and travel agencies, enabling a number of tickets to be made out at once. Entry tickets can be purchased online, at a reduced price from Tuesday 20th March until 11.59pm (CEST) on Friday 12th April. All category-related queries (industry professionals or general public) should be addressed to: tickets@salonemilano.it 

The fair can be accessed sustainably by public transport, by train, from the airports and by shared taxi. 

Thanks to a collaboration with E-VAI, a system for shared electric mobility present in over 100 municipalities across Lombardy, you can make your way to the Fair at a special price. Indeed, the promo code SALONEVAI24 is reserved for visitors and will give access for 20% off their entire rental, with the convenience of parking right inside the fairgrounds. The daily rate is 38.4 euros and the drop-off cost is 16 euros. 

For those who land at Milan Malpensa airport, the free shuttle service in partnership with BusForFun takes you to the event directly and quickly. To access it, simply register here by entering the code SALONEMILANO2024 and book one of the many connecting rides provided. 

The collaboration with Trenitalia is renewed: Frecciarossa, the official train, will enable you to travel to the event comfortably, but above all in an ecological and sustainable way. 

Thanks to the collaboration with Trenord, visitors can purchase the special “Salone del Mobile Daypass” ticket at the price of € 13.00, which includes a round trip from all stations in Lombardy to Rho Fiera, valid on the day of validation, for an adult and children of the same family (up to 14 years old). 
In addition, it is possible to reach the Rho Fiera Milano by train on the lines: 

- S5 Varese-Milano Passante-Treviglio 

- S6 Novara-Milano Passante-Pioltello, 
which stop at the Passante railway stations: Certosa, Villapizzone, Lancetti, Porta Garibaldi Passante, Repubblica, Porta Venezia, Dateo, Porta Vittoria, Forlanini. 

- S11 Chiasso-Como-Milano-Rho, which departs from Milano Porta Garibaldi Superficie. 

Full details and useful information can be found here. Access to the Rho Fiera Milano spaces is guaranteed to all, thanks to the provision of equipped paths and services ensuring access to disabled users and those with reduced mobility.   

How to navigate the Salone del Mobile.Milano 2024

The format and visitor experience have evolved and been reworked, thanks to the application of neuroscience, in collaboration with Lombardini22. The new interactive wayfinding function can be used to help navigate the fair and find the exhibitors quickly, making for customised visitor routes.  

Where to sleep during the Salone del Mobile.Milano 2024?

This year, in partnership with MiCodmc, there is an exclusive service to find the perfect accomodation during the Event with discounted rates.

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Salone Internazionale del Bagno - Layout Lombardini22

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EuroCucina - Layout Lombardini22

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Interiors by David Lynch. A Thinking Room - Ph. Lombardini22

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All You Have Ever Wanted to Know About Food Design in Six Performances, L'Integrale

salonemilano, under the surface

Under the Surface - Ph. Salotto NY

Salone del mobile Salone del mobile

A brief run-down of the novelties and the events

The Salone del Mobile.Milano is constantly evolving in order to capture and intercept the trends of the sector, listening to the communities that make up this industry. The 2024 events will bring together 1,900 exhibitors,including 600 young talents under 35 and 22 design schools. design. Making their return are the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition,Workplace3.0, S.Project,EuroCucina, the International Bathroom Exhibition and SaloneSatellite

- Where Design Evolves is the underlying concept for the new communication compaign devised by Publicis Groupewith the scientific collaboration of Paolo Ciuccarelli, Professor of Design and founder of the DensityDesign Lab at Milan Polytechnic University and the Center for Design at Boston’s Northeastern University. 

- EuroCucina 2024 will take over Pavilions 2 and 4, with 100 exhibitors, in which kitchen design reflects the narratives and values of a complex age. FTK, Technology  For the Kitchen, EuroCucina’s collateral event, will be marking its 9th edition.

- The 2024 International Bathroom Exhibition, in Pavilions 6 and 10,will host 180 exhibitors, ranged over 18,000 square metres, with the focus on form, function and great attention to water footprint.   

The unmissable cultural events at the Salone 2024

Three large installations will be the stars of the April edition, along with a packed programme of talks and round tables.  

- "Interiors by David Lynch. A Thinking Room" (Pavilions 5-7) is the title of the site-specific installation conceived by an exceptional figure: the renowned filmmaker David Lynch. The project is being curated by Antonio Monda

- "Under the Surface" (Pavilion 10) is an installation designed and created by Emiliano Ponzi, Accurat and Design Group Italia for the International Bathroom Exhibition 

- "All You Have Ever Wanted to Know About Food Design in Six Performances" (Pavilions 2-4)is the title of a project that explores the world of food and design at EuroCucina, featuring contributions by six independent and international magazines.  

- The programme of Talks and Round Tables, entitled Drafting Futures. Conversations about Next Perspectives, is being curated by Annalisa Rosso. The morning Talks will be held at 11am in the Drafting Futures Arena (Pavilion 14), designed by Formafantasma.  

- The Arena will be home to a new project, the Salone Library, also by the Formafantasma design duo. Right next to it, the Corraini Mobile Bookshop, curated by Corraini Edizioni, will stock a wide selection of international publications and more than 110 publishers.