From 18 to 23 April 2023, Panerai will present its latest novelties at the pulsating heart of Salone del Mobile.Milano, opening up to visitors as well as design and haute horology aficionados, the doors of an innovative pop-up store, especially for the occasion at Milano Rho Fiera.
Panerai is the Official Time Keeper of the 61st edition of Salone del Mobile.Milano
Panerai, the manufacturer of luxury timepieces which combines Swiss watchmaking know-how with Italian design, has been named the Official Time Keeper of the 61st edition of Salone del Mobile.Milano, strengthening its historical connection with the international design exhibition that has in the past been the stage of numerous initiatives of the brand with globally renowned artists and designers.
Founded in Florence in 1860 as a workshop, shop and subsequently school of watchmaking, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.
The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.
Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.
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The 80 square meters space facing Corso Italia will guide visitors into a discovery journey of the Maison’s legendary story and the universe of its most iconic collections, from new interpretations of the vintage spirit of the Radiomir models, to the submarine world of the Submersible collection, and to the unmistakable Luminor and Luminor Due that has made Panerai an icon of Italian design worldwide with its crown protection device.
Constructed from the same materials that characterize the Panerai boutiques, particularly marble and wood, and with decorative elements reminiscent of the luminance of the watches’ dials, as well as the theme of the new Euroluce edition, the biennial dedicated to lighting, the pop-up store will also feature a lounge bar for delightful daytime breaks and evening aperitivos with an Italian touch.
The immersive experience continues in the Panerai Boutique at Via Montenapoleone 1, which will be animated during the week of the Event in the city.
VISIT OUR POP UP - Corso italia s48
