Panerai is the Official Time Keeper of the 61st edition of Salone del Mobile.Milano
Panerai, the manufacturer of luxury timepieces which combines Swiss watchmaking know-how with Italian design, has been named the Official Time Keeper of the 61st edition of Salone del Mobile.Milano, strengthening its historical connection with the international design exhibition that has in the past been the stage of numerous initiatives of the brand with globally renowned artists and designers.
Founded in Florence in 1860 as a workshop, shop and subsequently school of watchmaking, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.
The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.
Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.