Exhibitions
Everything you need to know about the 64th edition: dates, times, tickets, the return of EuroCucina / FTK – Technology For the Kitchen. And then the International Bathroom Exhibition, and the absolute novelties such as Salone Raritas, Salone Contract and the installation “Aurea, an Architectural Fiction”
Los Angeles, Ph: Paige Campbell Linden
From Los Angeles to New York, via Chicago: the Salone del Mobile.Milano is strengthens its ties with the North American market and presents innovative highlights of the 64th edition
After Europe and India, it was time to visit the United States. The international journey towards the 64th edition of the Salone del Mobile, scheduled from April 21-26, called at some of the most important US metropolises. From Los Angeles to Chicago to New York, the Salone strengthened its ties with a strategic market, confirming the event’s role as a platform for business and economic diplomacy.
Numbers and strategy
In partnership with the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency (ITA), the Salone acts as a platform of economic diplomacy to support companies in diversifying their exports. Maria Porro, President of the Salone del Mobile.Milano, declares: “In a phase of global uncertainty, the Salone del Mobile.Milano is consolidating its role as a strategic platform for companies and the market, ensuring continuity, reliability and a long-term vision for the whole design system. The United States is a key partner. It has always been in the Top Ten for the number of professional visitors to the Salone, confirming the solidity of our ties with the American design community. The roadshow in Los Angeles, Chicago and New York strengthens firmly established relationships and accompanies an edition that is evolving in contents and formats, in open dialogue with a key market that, in the first ten months of 2025, confirmed itself as the second country for the Italian wood-furniture supply chain, with 1.9 billion euros in exports. With Salone Raritas and the path towards Salone Contract, we ae expanding the scope of the Salone’s project, opening new trajectories and strengthening the role of Made in Italy as a reliable partner on the international level.”
What's new in the 2026 edition
The 64th edition is already sold out with over 1,900 exhibitors. Among the great innovations:
Salone Raritas (Hall 9): the new platform devoted to collectible design, limited editions, antiques and high-end manufacturing, curated by Annalisa Rosso with exhibition design by Formafantasma: In the USA this segment finds a mature market ready for integration into major architectural projects.
Salone Contract: The start of the path towards the new format devoted to the hospitality, real-estate and marine sectors in strong global expansion (over 1,000 billion dollars by value), of primary interest to North American developers.
Arc Beverly, Los Angeles, Ph: Paige Campbell Linden
Arc Beverly, Los Angeles, Ph: Paige Campbell Linden
Arc Beverly, Los Angeles, Ph: Paige Campbell Linden
Arc Beverly, Los Angeles, Ph: Paige Campbell Linden
University Club of Chicago, Cathedral Hall, Chicago
University Club of Chicago, Cathedral Hall, Chicago
University Club of Chicago, Cathedral Hall, Chicago
Whitney Museum, New York, Ph: Ethan O'Grady
Whitney Museum, New York, Ph: Ethan O'Grady
Whitney Museum, New York, Ph: Ethan O'Grady
Whitney Museum, New York, Ph: Ethan O'Grady
Whitney Museum, New York, Ph: Ethan O'Grady
An integrated promotional model
“The roadshow is part of a global strategy that takes in Europe and emerging markets such as India and Saudi Arabia, strengthening the role of Made in Italy worldwide,” comments Marco Verna, Director of ITA Miami: “The synergy between ITA and the Salone del Mobile is much more than a simple promotional collaboration: it is a strategic tool of economic diplomacy. In an international context marked by new trade tensions, redefinition of value chains and growing global competition, the American market remains a fundamental field for the affirmation of Italian design. Initiatives such as these Roadshows make it possible to strengthen the presence of Made in Italy in the United States, enhancing identity, quality and innovative capacity, and the collaboration between ITA and the Salone del Mobile is a model of integrated promotion, capable of supporting the competitiveness of Italian companies and consolidating the role of design as an ambassador of Made in Italy worldwide.”
