Exhibitions
Saudi Arabia is the largest FF&E (Furniture, Fixture and Equipment) market in the MENA (Middle East and North Africa) region. In 2024, it reached a value of $7.2 billion, fueled by economic diversification, rapid population expansion and reforms of the Saudi Vision 2030 strategic program.
Pop design for children and teenagers: play becomes furnishings
Text by
Circu Magica Furniture, Play room
When it comes to furnishing spaces for kids and teens, the strongest topic in recent years is clear: Pop design.
A lively, ironic, and functional aesthetic that turns bedrooms and play areas into stages for creativity and imagination. It’s not all about miniaturizing adult furniture, but about developing an independent visual expression made up of saturated colours, rounded forms, padded materials, and glossy plastics, with nods to Pop Art and comic books.
The eye-catching features of these spaces are often objects that evoke animals, fantastical characters, or toys, blending comfort with storytelling. In this universe, there’s only one rule: be bold – with hot fuchsia, acid green, brilliant yellow, and vitamin orange, perhaps contrasting with black-and-white graphic patterns.
Pop design for children introduces irony, lightness, and colour into a sector often dominated by neutral aesthetics, celebrating the joy of childhood with statement furnishings. This approach also matches the new concerns about ecology and versatility, thanks to recyclable materials and modular solutions that grow together with the child.
Dog and Baby from Gufram, inspired by Keith Haring’s drawings for the Luna Luna amusement park, are polyurethane pouf-sculptures finished in Guflac®. Their bold lines and vibrant colours make them playful companions for kids and grown-ups alike, merging comfort and art in an immediate, ironic gesture.
The Marine Collection by ecoBirdy translates the forms of the sea into three accessories – coat hanger, mirror, and side tables – made from recycled ecothylene®. Asymmetric geometries and reversible elements become compositional tools, introducing a fluid and graphic imaginary into the room.
Original Pets by Laura Pelosio for Lineasette are small ceramic sculptures that reinterpret domestic animals in minimalist volumes and pastel tones. These light, ironic figures create a feeling of symbolic companionship and turn shelves into miniature visual narratives.
Lou Lou Ghost by Philippe Starck for Kartell is the baby version of the celebrated Louis Ghost chair. Made of transparent polycarbonate, it retains the original’s iconic allure while adapting to children’s proportions - a classic that introduces kids to the language of design.
Read also: A play space is a serious matter
Gufram, Dog and Baby
ecoBirdy, Le Marine Collection
Lineasette, Original Pets design by Laura Pelosio
Kartell, Lou Lou ghost design by Philippe Starck
Circu Magical Furniture, Letto Baloo and Po
The Baloo and Po beds from Circu Magical Furniture evoke fantastic worlds through soft shapes and intense colours. Designed as the focal points of the bedroom, they combine with equally playful accessories, composing ever-changing scenarios.
Race of Lights by Davide Groppi is an electrified track that powers magnetic car-shaped bulbs. An intuitive and modular system that turns light into a compositional game, it recaptures childhood wonder with a glowing, graphic gesture.
Ninfeo from the CO.DE 05 collection by Matteo Menotto for Jannelli&Volpi reinterprets the Italian garden in a contemporary, ultra-graphic key. Statues, symmetries, and vegetation become wall patterns that evoke a landscape suspended between myth and imagination.
Morphed Mirrors by Paul Cocksedge for Magis emerge from sculpted forms that seem to crystallize gestures or embraces. They are poetic and graphic objects capable of engaging with their surroundings and enlivening walls with moving reflections.
The MoodBook collection by Ferrimobili presents custom-designed bedrooms with “Tailored Fit, Same Price”, merging functionality and personalization. Tones like curry, brick, lichen, and oak create colour contrasts that, combined with the volumes, create vibrant graphic compositions.
The Delphine Boiserie from Twils reinterprets ribbed panelling with a rapid, light decorative rhythm that brings freshness to the sleeping quarters. A youthful, graphic detail that adapts with versatility: set flush with the bed base, it elongates the bed, suspended it becomes a soft support, transforming the wall into a dynamic visual feature.
Davide Groppi Race of Lights
Jannelli&Volpi, Il Ninfeo della collezione CO.DE 05 design by Matteo Menotto
Magis, specchi Morphed Mirror design by Paul Cocksedge
Ferrimobili, Collezione MoodBook
Twils, Boiserie Delphine
20 October 2025
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Introducing “Salone Raritas”: the new Salone del Mobile.Milano exhibition space dedicated to limited edition design and high-end creative manufacturing
Salone Raritas will make its debut at the 64th edition of the trade fair. Curated icons, unique objects, and outsider pieces: the first direct interface between the world of special edition design, antiques and high-end craftsmanship and the professional design market professional design market (architects, interior designers, contractors, developers, dealers, etc). Leading galleries and an international audience will come together on a platform driven by a strong curatorial vision, designed to foster long-term relationships and generate business opportunities.
