“supersalone” goes green!

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Pedro Franco per A LOT OF Brasil: sedia Underconstruction, collezione Renda, 2020. Foto di Henrique Ribeiro

A selection of companies at the fair that explore the complex and multifaceted theme of sustainability.

Waste recovery, raising the efficiency of productive processes, innovating traditional craftsmanship, raising ecological awareness: showcasing a variety of approaches to green design, “supersalone” will provide a unique opportunity to engage with the various responses and approaches from the companies, both Italian and foreign to the theme of environmental sustainability. This is just a selection of the many proposals on exhibit at the Milan Fairgrounds, Rho, from 5th to 10th September 2021.

Giovanardi (Pav. 03, Stand F 29) 
At “supersalone,” Giovanardi is showcasing its Raytent circular economy project – the first pre-consumption recycled acrylic yarn dyed in the mass. This fabric derives from the awning industry and is ReMade in Italy certified. The trade fair display introduces the visitor to the green philosophy and the production process step by step, from the scrap to the Raytent recycled yarn. 

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I tessuti Raytent presentati al “supersalone”

Porro (Pav. 04, Stand B 08) 
For Porro, Piero Lissoni – the company’s Art Director since 1989 – has designed the installation The Electric Box: a see-through illuminated box, a pure 12 m cage, created for Storage, a multifunctional wardrobe system designed in 2000, now undergoing an aesthetic and functional evolution. The innovative furnishing is custom-designed only, thanks to the innovative just-in-time technique, which takes a lean approach to sustainable growth.   

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Piero Lissoni per Porro: The Electric Box, sketch

Aran Cucine (Pav. 03, Stand B 16) 
Stefano Boeri Architetti’s  kitchen is so much more than just that. With Oasi, the Milanese studio is furthering its research into how architecture and design can be married with green features. From the regional scale of the Forestami project to the domestic scale of the Oasi kitchen (by way of the architectural Bosco Verticale), Stefano Boeri Architetti’s aim is to reinstate a healthy and symbiotic relationship between man and the environment. 

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Stefano Boeri Architetti per Aran Cucine: Oasi, 2018

 A LOT OF Brasil (Pav. 02, Stand E 12) 
The brand A LOT OF Brasil uses design as a platform to bring together local, manual and industrial values. Hand-weaving meets the web and artificial intelligence, generating glocal (global+local) design. The company helmed by the designer Pedro Franco will present its latest collection, Renda, which can be seen as the formal manifesto of the principles evidenced by A LOT OF Brasil, at “supersalone.”

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Pedro Franco per A LOT OF Brasil: poltrona Rendeiras, 2020. Foto di Henrique Ribeiro

Pedrali (Pav. 03, Stand A 21) 
Product sustainability is at the heart of Pedrali’s company corporate culture.  The company recently presented its first collections made entirely from recycled plastic material – a new material made from 50% of post-consumption waste plastic and 50% of industrial plastic waste. Taking pride of place on the Pedrali stand at  “supersalone” will be two chairs, seen for the first time in their new recycled versions: Remind recycled grey by Eugeni Quitllet and Babila XL recycled grey by Odo Fioravanti.

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Odo Fioravanti per Pedrali: Babila XL recycled grey, 2020

Riva 1920 (Pav. 01, Stand A 12) 
“Producing to pass on” is the concept Riva 1920 is taking to “supersalone.” The company is bringing not just a display of furnishing to the fair, but also a chance to explore the brand’s DNA, a story of design, respect for nature and a passion for furniture. The articles on show summarise the essence of material as a mix of tradition, creativity, craftsmanship, innovation and uniqueness. 

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Riva al “supersalone”

Ra.Da (Pav. 04, Stand O 04) 
From plastic to textile: Reviva is a brand of textiles produced and marketed by Ra.Da. Conceived and produced entirely in Italy, these fabrics are the upshot of a traceable and certified supply chain. Reviva products are made by recycling post-consumption plastic bottles which, through a unique mechanical process, the only one of its kind in the world, are turned into yarn and then into textile collections.  

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Il nuovo marchio Reviva sarà presente a Rho Fiera

6 September 2021