“supersalone” goes green!
Pedro Franco per A LOT OF Brasil: sedia Underconstruction, collezione Renda, 2020. Foto di Henrique Ribeiro
A selection of companies at the fair that explore the complex and multifaceted theme of sustainability.
Waste recovery, raising the efficiency of productive processes, innovating traditional craftsmanship, raising ecological awareness: showcasing a variety of approaches to green design, “supersalone” will provide a unique opportunity to engage with the various responses and approaches from the companies, both Italian and foreign to the theme of environmental sustainability. This is just a selection of the many proposals on exhibit at the Milan Fairgrounds, Rho, from 5th to 10th September 2021.
Giovanardi (Pav. 03, Stand F 29)
At “supersalone,” Giovanardi is showcasing its Raytent circular economy project – the first pre-consumption recycled acrylic yarn dyed in the mass. This fabric derives from the awning industry and is ReMade in Italy certified. The trade fair display introduces the visitor to the green philosophy and the production process step by step, from the scrap to the Raytent recycled yarn.
I tessuti Raytent presentati al “supersalone”
Porro (Pav. 04, Stand B 08)
For Porro, Piero Lissoni – the company’s Art Director since 1989 – has designed the installation The Electric Box: a see-through illuminated box, a pure 12 m cage, created for Storage, a multifunctional wardrobe system designed in 2000, now undergoing an aesthetic and functional evolution. The innovative furnishing is custom-designed only, thanks to the innovative just-in-time technique, which takes a lean approach to sustainable growth.
Piero Lissoni per Porro: The Electric Box, sketch
Aran Cucine (Pav. 03, Stand B 16)
Stefano Boeri Architetti’s kitchen is so much more than just that. With Oasi, the Milanese studio is furthering its research into how architecture and design can be married with green features. From the regional scale of the Forestami project to the domestic scale of the Oasi kitchen (by way of the architectural Bosco Verticale), Stefano Boeri Architetti’s aim is to reinstate a healthy and symbiotic relationship between man and the environment.
Stefano Boeri Architetti per Aran Cucine: Oasi, 2018
A LOT OF Brasil (Pav. 02, Stand E 12)
The brand A LOT OF Brasil uses design as a platform to bring together local, manual and industrial values. Hand-weaving meets the web and artificial intelligence, generating glocal (global+local) design. The company helmed by the designer Pedro Franco will present its latest collection, Renda, which can be seen as the formal manifesto of the principles evidenced by A LOT OF Brasil, at “supersalone.”
