Stories
With the new Home catalogue, Talenti develops a system of furnishings, accessories and integrated systems. A project that interprets the home as a space in transformation, overcoming the traditional boundaries between living room, sleeping quarters and the spaces for work and socializing
Maxdivani: 70 years of comfort between memory and vision
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GALA – sectional
From a craft workshop to an industrial business, the story of a company that has made sartorial quality and domestic well-being its mission by combining tradition and innovation
70 years and not feeling them, or rather: feeling them all, because each year tells a story of hands, materials and vision. 2026 marks a milestone for Maxdivani, an emblematic company of the Murgia upholstered furniture district, created in Altamura in 1956 through the insight of Rocco Ferri. A craft manufacturing business that has grown over time through to a culture of making rooted in its community and an entrepreneurial capacity that has evolved without losing its identity.
Today the third generation is at the helm. A “forced generation”, as Paola Ferri, General Manager, terms it. She rose to the top together with her brother Rocco Ferri, CEO, after the early passing of her father Mimmo in 2021. A delicate step, which transformed the legacy into responsibility: preserving and renewing a vision made up of skills, passion and a deep respect for work.
It is precisely in the name of memory that the company is celebrating this anniversary, bringing to the Salone 2026 the reissue of the Pecora armchair, in two finishes. More than an object, a symbol. An idea born from the intuition of the stone artist Vito Maiullari and immediately supported by Mimmo Ferri, the Pecora armchair has become a metaphor for a region and its production history. In a place like Murgia, which has always had close ties to the land, the exploit of upholstered furniture led to a distancing from peasant culture until the backlash of the recession. On the one hand, the reference to the crisis of the 2000s that hit the so-called “triangle of the Upholstered Furniture”; on the other, the ties to the pastoral culture of the Murgia, where the sheep represented an essential resource. In this way the work has become a critical and poetic story of a past that dialogues with the present: a precise warning not to forget the values of slowness and quality.
GALA – sectional
GALA – sectional
SORRISO – sectional
SORRISO – sectional
SORRISO – sofa
Mimmo Ferri with Paola and Rocco
Paola e Rocco and the “Pecora Poltrona”
Maxdivani is today a small-medium-sized company that has about fifty employees, but retains a profoundly artisanal approach, based on the quality of the relationships between management, employees and workers as well as the product. A Brand that has chosen to put the project at the centre, rather than the designer name, favouring a design culture in which aesthetics, functionality and comfort coexist harmoniously.
Sofas, beds, armchairs and accessories are the result of a production process that combines manual knowledge and industrial organisation. The sartorial care for detail, the selection of leathers, the attention to performance: each element is designed with that extra something to ensure durability and well-being. In fact, many models offer customizable solutions, confirming a person-oriented design.
Tradition and innovation are thus entwined in a collection capable of inhabiting a contemporary setting without chasing fashions. The welcoming lines, the balance between modern forms and current evocations, with the constant search for comfort, define a recognisable expression, whose ultimate goal is to improve the quality of life.
Because, after all, true luxury – for Maxdivani – remains the feeling of being at home.
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