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Applications to take part in the event dedicated to designers under 35, founded and curated by Marva Griffin Wilshire, are open until 30th August 2026. Below are all the details
SWAY and RISE, LOOPE, designed by Karim Rashid
At the Salone del Mobile.Milano, the Polish brand presented three collections that, created in collaboration with Karim Rashid, inaugurate a new phase entirely dedicated to circular design
In its second participation at the Salone del Mobile.Milano, the Polish company LOOPE consolidates its vision in terms of circularity. The overproduction of furniture and plastic waste are the two key challenges facing the sector.
The combination of modern rotomoulding technology with the desire to build a better world allowed LOOPE to create furniture that addresses today’s challenges. When you buy a LOOPE chair, you can return it over the time and transform it into a table, for example. It is a matter of finding a new use starting from the same source material.
By controlling the entire production process – from the material to the production technology – the company is able to produce furniture of high quality and durability through the various product life cycles.
The collaboration with Karim Rashid
The collaboration between LOOPE and Karim Rashid stems from the idea that responsible design must not sacrifice aesthetics, " For more than forty years, I have believed that design must evolve beyond disposable culture. It should evolve, not expire," explains the designer, according to whom contemporary objects should be considered as elements of a continuous material transformation.
This vision of “Endless circular craft”, the main concept of the LOOPE philosophy, took shape in the stand at the fair where the transformation process from raw material – pure polyethylene, stabilized to UV rays – to product, until the closing of the circle, was staged.
As Łukasz Karaszewski, founder and CEO of LOOPE, points out, involving Karim Rashid meant choosing a designer “who understands that truly bold design begins with the question: what can we do with what we already have? The reaction from the international audience in Milan confirms that aesthetic courage and environmental responsibility are the only way forward today”.
Read also: Rethinking furniture through circular design: the vision of LOOPE
LOOPE x Karim Rashid, Salone del Mobile.Milano 2026
ANIMA, LOOPE, designed by Karim Rashid
ANIMA, LOOPE, designed by Karim Rashid
ANIMA, LOOPE, designed by Karim Rashid
ANIMA, LOOPE, designed by Karim Rashid
ANIMA, LOOPE, designed by Karim Rashid
RISE, LOOPE, designed by Karim Rashid
SWAY, LOOPE, designed by Karim Rashid
SWAY, LOOPE, designed by Karim Rashid
LOOPE's stand at the fair
Designed by the Polish architecture firm Naboo Studio, the stand featured the new products against a background dominated by intense pink and cobalt blue. The fulcrum of the display was a large circular mirror that not only multiplied the silhouettes of the products, but also made the concept of circularity explicit. A shape that directly refers to the name and philosophy of LOOPE – a circular cycle where each object returns again and again in a new incarnation.
ANIMA, SWAY and RISE, design Karim Rashid
The three new collections are an expression of as many points of view around "sensual minimalism," made possible by rotational mold technology, as well as the closed-loop system of the material.
ANIMA is a dining collection (table and chairs) whose name means “soul". Rashid moves away from conventional legs in favor of a centrally rooted, four-point base that appears to bloom directly from the ground. The chair, with its petal-like silhouette, balances sculptural expression with ergonomic comfort.
“With ANIMA, I wanted to strip away the ‘machine’ look of the dining room. I looked for a soul in the object; a fluid, biological connection between the chair, the table, and the person. It is about creating an environment that feels soft, human, and perpetually in motion,” the designer explains.
SWAY is a monolithic chaise lounge with lines dictated by the rhythm of Mediterranean waves. Crafted without visual interruptions, it exemplifies “organic essentialism.” The contoured S-frame provides intuitive body support, and the material is fully resistant to salt, chlorine, and fading, making it an ideal choice for outdoor spaces.
RISE is a planter designed to function as an architectural element. Its sharp diagonals and angled rim lend it a “sculptural verticality.” The form is engineered to bring dynamic movement to both expansive commercial interiors and private terraces.
LOOPE’s base material is pure UV-stabilized polyethylene, known for its durability, resistance to damage, and ease of maintenance. Most importantly, it can be reprocessed multiple times, ensuring that LOOPE products close the circularity loop.
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