Stories
During the 11th Global Exhibition Day, the “Fiere, motore del Made in Italy” campaign was unveiled by AEFI (Associazione Esposizioni e Fiere Italiane) and IT-EX (Italian Association of International Exhibitions)
Febal Casa
Febal Casa’s vision of home living is a value that endures through time. Capable of captivating at every latitude through care, refined design and ease of use
The furnishings that we find on display at the Salone are like the tip of the iceberg. From the outside we can grasp their forms and colors, an ideal of comfort, the scenic context in which they are presented. But it is by sharpening our gaze, and letting ourselves be guided through the reasons behind the approaches and choices, that we explore more deeply and understand the thinking that gives a meaning to every detail. Whether it is technical innovation, styling, or the philosophies of living that underlie the offerings in the catalogue.
Febal Casa, a brand that originated in the kitchen sector and has evolved into integrated furnishing solutions, is an exemplary case. One principle acts as the common denominator of its collections: the home is not an ephemeral shell or a garment that changes as the seasons pass, but a value made to endure, in keeping with the finest tradition of “Made in Italy”, as well as with a domestic culture rooted in the idea of the Italian home and lifestyle.
Clear, practical and harmonious, Febal Casa’s identity favors design anchored in everyday life and its needs, without focusing on specific local contexts. The brand’s design culture is nurtured by global horizons, the desire to address different audiences through a recognizable and coherent style: “Febal Casa designs domestic systems capable of shaping connections between places, cultures and lifestyles with matching finishes and materials to convey a recognizable style in every part of the world,” explains Emanuel Colombini, President and Chief Design Officer of Colombini Group, of which Febal Casa is a part.
At the last Salone, this awareness was embodied in the stand designed by the A++ studio (Carlo Colombo and Paolo Colombo) working with the Colombini Group’s R&D department. The space of over 900 square meters was presented to visitors as a fluid itinerary, capable of evoking an immersive and at the same time often realistic experience of the products in the company’s catalogue. The reference style, inspired by the codes of Italian rationalism, favored a smooth, harmonious linearity, together with specific material and typological solutions, such as travertine-effect surfaces and herringbone floors.
Febal Casa - Ph. Marco Reggi
Febal Casa - Ph. Marco Reggi
Febal Casa - Ph. Marco Reggi
Divided into four macro-environments focused on four lifestyles – Wellbeing & Vitality, Life & Motion, Cozy & Quiet, Relax & Slow Living – the stand was conspicuous as offering a range of solutions to be explored. In the first room, called Natural Rationalism, the rational vision of space was accompanied by a strong material research, combining clean lines with sensory involvement. In the kitchen, the entertaining area has found its epicenter in the Onda island, designed by Zaha Hadid Architects, with a recessed base in Optimum Green Moon. The more functional part was L-shaped and enriched by new finishes such as Satin Gold Pet on the columns and portal, Glossy Salt lacquer on the doors of the base units and wall units, and Optimum Travertino Lumina on the splashback and counter top. In the living area, the Sessanta bookcase, embellished with the Aurora door in transparent Fumé glass, was enhanced by new wall-washed lighting, a grazing light that envelops surfaces in a soft glow to pick out the volumes.
The Tech City setting interpreted the home as a place for exchanges, fostering dynamic relationships expressed in the rhythms and cadences of the furnishings. In the case of the materials, the predilection for high-tech options was combined with a wide range of finishes, from the various types of doors to stoneware and lacquers. In the kitchen, the centerpiece of the space coincided with two islands joined by a coffee-colored oak snack top. In the living area, the Trenta bookshop alternated varied volumetric solutions, while the walk-in closet, organized around the Telaio system, was ennobled by the presence of the Mirror freestanding sofa.
The Nordic Ease space, closely associated with the Cozy & Quite lifestyle, was inspired by the codes of Scandinavian design. Here, the vocabulary favored minimalism, visual balance, calm and serenity, all values usually associated with the welcoming simplicity of the northern countries. The Modula kitchen, the heart of the space, stood out by the presence of full-height columns and a new palette of melamines capable of creating visual continuity with the cabinets. In the living room, the Sessanta bookcase was integrated with the door in Metal Viva lacquered finish designed by Daniel Libeskind. For the sleeping quarters, the Arden Soft bed, light and slender, was n flanked by the Marlene group featuring rounded edges and sophisticated details such as leather handles.
Finally, in the space inspired by Relax & Slow Living, called Comfort Way, the warm tones created the tone of a space that favors hospitality. In the kitchen, the reference to the Italian identity became more marked, while being interpreted according to the needs of international markets, as is the case with Massimo Iosa Ghini’s project, which duplicated the appliances and flush sinks on the island. The metal insert, made of the same material as the handle, was applied with design consistency from the free-standing burners to the display cabinets and open metal elements. Completing the space, reinforcing the invitation to well-being, was the new Arco Duo sofa, with interior upholstery in Beverly Beige fabric and exterior upholstery in Cambridge Terra leather. Particularly intimate, on the other hand, is the character of the sleeping quarters, where the Pat night collection and the Couple bed – characterized by a dual-material boiserie headboard – become enveloping without sacrificing refinement.
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