Arab Design Now: Networks of Making, Networks of Meaning
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23 APR 2026
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14:00 – 15:00
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Drafting Futures Arena, Pav. 14 - Fiera Milano, Rho
From special projects and site-specific installations to press conferences, masterclasses and talks, this programme of events allows you to discover what's new at the Salone and learn about the design industry in all its forms. An opportunity to meet, listen, discuss and connect.
Upcoming events
Past events
Welcome by Maria Porro, President Salone del Mobile.Milano
Presentation
Made in Italy Furniture Industry: challenges and opportunities in a changing market
Curated by Stefania Trenti, Responsible Industry and Local Economies Research Intesa Sanpaolo
Round Table
The value of Italian Design and the strength of supply chains facing new economic and geopolitical challenges
The round table explores the challenges and opportunities that the international context presents to the furniture sector and its supply chains, with particular focus on the role of finance in supporting the global competitiveness of Italian manufacturing. At the heart of the discussion: investment strategies, pathways toward sustainability, and innovation as a driver of growth. Analysis from Intesa Sanpaolo's Research Department will be complemented by first-hand accounts from companies across the sector and by a reflection on the value of intellectual property as a strategic safeguard of Italian design's identity and excellence on the world stage - offering an integrated perspective that brings together macroeconomic data and entrepreneurial visions on the new trajectories of global markets.
Inge Buffolo, Director Business Development Department EUIPO
Daniele Lago, President and Head of Design Lago
Anna Roscio, Executive Director Sales & Marketing Imprese Intesa Sanpaolo
Andrea Tagliabue, CEO TABU
Modera Federica Galli, Journalist TRC
Curated by Intesa Sanpaolo
The talk Two Speeds of Design looks at authorial design and at a product in wide circulation as two forces that shape contemporary practice and related market. Serial design brings large reach, continuity, and broad application. Authorial design ─ unique pieces, limited editions, outsider creations ─ is a platform for freedom: a space where imagination, exploration, and risk can operate without constraint. Moving between these two worlds is, for the most forward-thinking figures in the field, a conscious choice and a source of strength. Limited editions and bespoke commissions function as sites of research ─ material, conceptual, and formal ─ while serial production translates and extends that research into form and distribution, subject to the disciplines of scale, numbers, and cost. The relationship between the two is dynamic rather than hierarchical, and their coexistence reflects a mature design ecosystem - one capable of addressing both cultural ambition and industrial reality.
Job Smeets, Founder Studio Job
Clément Rougelot, Co-Founder 13Desserts
Giovanni Lacerenza, Director Brun Fine Art
Roberto Palomba, Architect and Designer, Co-Founder Palomba Serafini Associati
Moderated by Maria Cristina Didero, Independent design curator and Author
This talk introduces the editorial concept behind C Magazine, where each issue revolves around a single chair. Through research, essays, and visual storytelling, the publication expands a design object into a broader cultural narrative, connecting history, culture, and contemporary practices across global and interdisciplinary contexts.
Eunkyung Jeon, Executive Director Magazine C
Sunjin Kim, Editor Magazine C
in conversation with Francesca Spiller, Founder and Owner Reading Room
The talk explores an architectural approach rooted in local reality and territory, proposing a design centred on the sustainability of life and cultural identity. The discussion focuses on experimenting with materials, vernacular knowledge, and the matter that anchors us to the site, seeking alternatives to steel and concrete that cause a loss of identity. It will highlight the value of constructive knowledge transmitted through oral tradition and artisanal craftsmanship. Architecture is presented as matter, context, and collective action. David Barragán of Al Borde studio will share case studies from Ecuador and abroad, demonstrating how project diversity can foster local development and social innovation. This approach involves adapting design to local conditions using materials like earth, bamboo, and wood, while reclaiming ancestral knowledge to face environmental crises.
David Barragán, Co-Founder Al Borde
Moderated by Marcela Fibbiani, Design Journalist, 90+10
Followed by a Book Signing with David Barragán at Corraini Mobile Bookshop
Al Borde: Less Is All, Arquine, 2020
Architects registered with CNAPPC (the Italian National Council of Architects, Planners, Landscape Architects and Conservators) are entitled to 2 CPD credits: please complete the form to register and initiate the accreditation process. Training credits will be awarded exclusively to participants who have signed the attendance register on site.
Ph. JAG Studio
This moment of exchange explores the implications of the growth and value of Italian savoir faire — from cuisine to design to furnishings — opening new opportunities for evolution among Made in Italy companies. The discussion will address how past, present and future can enter into dialogue to express identity, culture and lifestyle. Intangible heritage thus becomes a driver of industrial development, marketing and design. The question is: how can businesses transform cultural recognition into economic value?
Silvia Sassoni, Strategic communications and public relations professional
Carlo Cracco, Chef
Edi Snaidero, Designated Advisor, Kitchens Division – Assarredo, FederlegnoArredo
Conducted by Maddalena Fossati, Editor-in-Chief of La Cucina Italiana and President of the Steering Committee for the candidacy of Italian Cuisine for UNESCO Heritage status
With the introduction of Salone Raritas, contemporary craft, special-edition design and antiques enter Salone del Mobile not as peripheral categories, but as central pillars within a wider ecosystem. As architects, interior designers, developers and hospitality brands increasingly look to rare and characterful pieces to give distinction to residential, retail and public interiors, how are these disciplines being positioned within a fair historically defined by industrial production? What does it mean to present unique and limited-edition works at a trade event, and what new opportunities does this create for designers and gallerists working across collectible design, high craftsmanship and antiques? Featuring exhibitors working across collectible design, high craftsmanship and antiques, this panel will explore the growing appeal of collectible objects among professional audiences and consider how Salone Raritas aligns with Salone del Mobile’s wider role as an international platform for design culture and business.
Draga Obradovic, Co-Founder Draga & Aurel
Luca Marullo Viola, Co-Founder Parasite 2.0
Stephan Hamel, International Design Consultant
Francesco Faccin, Founder Studio Francesco Faccin
Moderated by TF Chan, Director Collect Art Fair
In this talk, Colin Chee introduces Never Too Small and his perspective on contemporary living. From New York to Japan, he shares projects that transform compact spaces into thoughtful and functional homes. The talk also highlights designers, artists, and experimental practices that are reshaping urban living to be more creative, accessible, and human.
Eunkyung Jeon, Executive Director Magazine C
Sunjin Kim, Editor Magazine C
in conversation with Francesca Spiller, Founder and Owner Reading Room
What does the ideal home look like? It is a concept that changes over time, but not too much. For millennia, a house has been a house. And yet its form and functions adapt to the outside world. They open up, when the time is right, or close to protect like a shelter from the world outside, when that is the better choice. A monologue by Matteo Caccia will explore the evolution of the concept of home throughout human history and the history of design. Dimensions, function, divisions. A sentimental journey through the most
Performance by Matteo Caccia, Author and Storyteller
Introduction by Davide Coppo, Head of Special Projects Rivista Studio and Valentina Ardia, Editor in Chief Rivista Studio
Curated by Rivista Studio
The talk offers an overview of key themes in contemporary design: what it means today to design for a brand like Maserati, how to build a balance between heritage and innovation, and how contemporary culture, across digital, fashion, and new visual languages, is reshaping the automotive world. It provides a perspective on how design is evolving through speed, identity, and cultural change.
Klaus Busse, Head of Design Maserati
in conversation with Leonardo Brini, Outpump Creative Director