Speed, Culture, Identity: A Conversation with Klaus Busse
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26 APR 2026
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18:30 – 19:00
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Piazza della Scala, Milan
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Inglese
The talk offers an overview of key themes in contemporary design: what it means today to design for a brand like Maserati, how to build a balance between heritage and innovation, and how contemporary culture, across digital, fashion, and new visual languages, is reshaping the automotive world. It provides a perspective on how design is evolving through speed, identity, and cultural change.
Klaus Busse, Head of Design Maserati
in conversation with Leonardo Brini, Outpump Creative Director
