Italian Cuisine as UNESCO Intangible Cultural Heritage. Opportunities and development of a crucial sector for Made in Italy
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24 APR 2026
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12:00 – 13:00
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Drafting Futures Arena, Pav. 14 - Fiera Milano, Rho
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Italian
This moment of exchange explores the implications of the growth and value of Italian savoir faire — from cuisine to design to furnishings — opening new opportunities for evolution among Made in Italy companies. The discussion will address how past, present and future can enter into dialogue to express identity, culture and lifestyle. Intangible heritage thus becomes a driver of industrial development, marketing and design. The question is: how can businesses transform cultural recognition into economic value?
Silvia Sassoni, Strategic communications and public relations professional
Carlo Cracco, Chef
Edi Snaidero, Designated Advisor, Kitchens Division – Assarredo, FederlegnoArredo
Conducted by Maddalena Fossati, Editor-in-Chief of La Cucina Italiana and President of the Steering Committee for the candidacy of Italian Cuisine for UNESCO Heritage status
Speaker
