Urban Scenographies: Architecture, Culture and the Art of Public Space

The creative collective Giò Forma explores the transformative potential of architecture and scenography in redefining the experience of public space. Florian Boje, CEO and Founder of the studio walks us through installations, light, and theatrical interventions of their work, investigating how spatial narratives can construct identity, foster cultural engagement, and enhance the architectural experience of the city. By merging design, art, and performance, Giò Forma reveals the city as an evolving stage where architecture becomes both medium and message. These interventions activate new forms of social interaction, turning urban environments into immersive, emotionally resonant landscapes.

Event in English

Speakers:

Florian Boje, CEO and Co-Founder, Studio Giò Forma
Moderator Christele Harrouk, Editor-in-Chief, ArchDaily