Two Speeds of Design. Between Scale and Singularity
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23 APR 2026
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16:30 – 17:30
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Drafting Futures Arena, Pav. 14 - Fiera Milano, Rho
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Inglese
Speakers
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Detail
Maria Cristina Didero, Moderator
The talk Two Speeds of Design looks at authorial design and at a product in wide circulation as two forces that shape contemporary practice and related market. Serial design brings large reach, continuity, and broad application. Authorial design ─ unique pieces, limited editions, outsider creations ─ is a platform for freedom: a space where imagination, exploration, and risk can operate without constraint. Moving between these two worlds is, for the most forward-thinking figures in the field, a conscious choice and a source of strength. Limited editions and bespoke commissions function as sites of research ─ material, conceptual, and formal ─ while serial production translates and extends that research into form and distribution, subject to the disciplines of scale, numbers, and cost. The relationship between the two is dynamic rather than hierarchical, and their coexistence reflects a mature design ecosystem - one capable of addressing both cultural ambition and industrial reality.
Speaker
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Detail
Maria Cristina Didero
Moderator
