Stories Federico Floriani and an infinity of stories Text by Laura Ghigliazza Photo by Federico Floriani Add to bookmarks Unusual characters take centre stage thanks to the photographer’s gaze. Singular settings use new languages to tell stories never before seen. Storytelling through objects is one of the objectives of designers, as it is of still life photographers. Creating characters through materials and forms in order to build their surroundings, made up of original colours and settings. Some people, like Federico Floriani, a photographer and designer born in 1988, manage to be both. His sets are like frescoes. Gentle contrasts and pastel colours illuminate his subjects, perfectly centred in his frames. Intricate scenographies accompany the protagonists of the narratives driving the storyline. Unusual still lifes speak a theatrical and contemporary language. One frame follows on from the next in a narrative that captivates all the way to the closing titles, just like his Instagram feed, in which the square layout strives to contain the image, while the images follow fast and furious from the carousel, creating a continuous movement. A stage on which the curtain is never drawn. 29 June 2021 Share See AlsoOther Articles Stories Designing outdoor spaces: parks and playgrounds to (re)discover From the new permanent installation by Parasite 2.0 in Piedmont to the skatepark outside the Centre Pompidou designed by the artist Raphaël Zarka and local architect Jean-Benoît Vétillard Serena Scarpello Exhibitions Vases, carpets, plates, screens: the barometer of decoration The latest edition of the Salone del Mobile.Milano confirmed the trend towards ornamentation, marking out contemporary living spaces. Celebrating its buzz in the name of expressive freedom. Giulia Zappa Salone Selection The holiday library. 5 important books to savor tranquilly From Robert Wilson’s chairs to fables about the Castiglioni brothers. From the Compasso d’Oro to Beatrice Leanza’s thoughts and a bookazine on luxury. Essential reading for all those with a passion for the topic. Patrizia Malfatti
Stories Designing outdoor spaces: parks and playgrounds to (re)discover From the new permanent installation by Parasite 2.0 in Piedmont to the skatepark outside the Centre Pompidou designed by the artist Raphaël Zarka and local architect Jean-Benoît Vétillard Serena Scarpello
Exhibitions Vases, carpets, plates, screens: the barometer of decoration The latest edition of the Salone del Mobile.Milano confirmed the trend towards ornamentation, marking out contemporary living spaces. Celebrating its buzz in the name of expressive freedom. Giulia Zappa
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