Not just fun places, but true places of social focus, where individuals gather, create bonds and build trust
Federico Floriani and an infinity of stories

Unusual characters take centre stage thanks to the photographer’s gaze. Singular settings use new languages to tell stories never before seen.
Storytelling through objects is one of the objectives of designers, as it is of still life photographers. Creating characters through materials and forms in order to build their surroundings, made up of original colours and settings.
Some people, like Federico Floriani, a photographer and designer born in 1988, manage to be both.
His sets are like frescoes. Gentle contrasts and pastel colours illuminate his subjects, perfectly centred in his frames. Intricate scenographies accompany the protagonists of the narratives driving the storyline. Unusual still lifes speak a theatrical and contemporary language.
One frame follows on from the next in a narrative that captivates all the way to the closing titles, just like his Instagram feed, in which the square layout strives to contain the image, while the images follow fast and furious from the carousel, creating a continuous movement. A stage on which the curtain is never drawn.

The second edition of the Roundtables on Milan Design (Eco) System
Discussions ranged from the role of cultural policies and training, the appearance of new publics and emerging practices, all the way to innovative networks between territories and design. This is an account of the day’s work on Thursday 25 September, as part of the research project promoted by the Salone del Mobile and the Politecnico di Milano

Salone del Mobile debuts in Saudi Arabia
For three days, from 26th to 28th November 2025, with "Red in progress. Salone del Mobile.Milano meets Riyadh" the Financial Plaza of the King Abdullah Financial District will be lit up in red thanks to an installation dedicated to Made in Italy design, a packed cultural programme and a B2B platform