Federico Floriani and an infinity of stories

Storytelling through objects is one of the objectives of designers, as it is of still life photographers. Creating characters through materials and forms in order to build their surroundings, made up of original colours and settings.  

Some people, like Federico Floriani, a photographer and designer born in 1988, manage to be both.  

His sets are like frescoes. Gentle contrasts and pastel colours illuminate his subjects, perfectly centred in his frames. Intricate scenographies accompany the protagonists of the narratives driving the storyline. Unusual still lifes speak a theatrical and contemporary language.   

One frame follows on from the next in a narrative that captivates all the way to the closing titles, just like his Instagram feed, in which the square layout strives to contain the image, while the images follow fast and furious from the carousel, creating a continuous movement. A stage on which the curtain is never drawn.