Lighting, record turnover in 2021

Ambrosia Lamp

Ambrosia Lamp, Marset by Ciszak Dalmas

The post-pandemic recovery benefits lighting companies with rapid growth in turnover driven by greater consumer interest in the home and by the performance of the Italian market

Lighting companies saw marked rises in 2021, nudging historic highs in terms of turnover, driven by the general consumer trend towards renewed interest in the home and therefore also in its lighting, that emerged during the pandemic.

 

Artemide

Artemide

During the first six months of the year, Artemide Group profits rose 43.9% compared with the same period in 2020, seeing a 63.3% rise in sales on the Italian market.  These numbers are also borne out by a comparison with the data for 2019: +10.6% overall growth (+17.2% on the Italian market). Germany was the leading export market, up 10.6% overall, followed by Switzerland (+35.5%) and the Nordic countries (+61.6%). Outside Europe, the Asia Pacific area recorded a 36.6% rise compared with 2019.

The trend was characterised by strong growth in e-commerce, representing 18.8% of the group’s sales, with volumes more than doubled (+125%) compared with 2019 (+57% compared with 2020). The contract sector (+45.6% compared with 2020) returned to 2019 levels, with growth in the Office and Retail segments offsetting the contraction.  

“The market rewards competence,” the company says. The growth in sales was driven by products boasting high levels of innovation, such as the systems devised in partnership with leading architects - Alphabet of Light by BIG, for instance - and by iconic products. Artemide continues to invest in its humanistic vision of science, in products with Integralis technology, for example, which add in microbial control. Flexia, for instance, was informed by Mario Cucinella’s holistic approach, in which the acoustic panel section was designed to control reverberation by absorbing the soundwaves reflected into the environment.

 

Nemo Lighting

Fox Lamp - Nemo Lighting

Fox Lamp, Nemo Lighting by Bernhard Osann

Federico Palazzari, CEO of Nemo Lighting, confirmed a 30% increase: “We’re doing well. Overall there’s been a major increment compared with 2020 and 2019. It’s a matter of assessing how structural these increases are, which have bolstered the figures for 2021 more than those of some companies. In order to keep this up, and to keep improving, there’s an opportunity to bring in some reforms. We are trying to do this in our own small way. In the management and formation of internal resources, for example, and the desire for increasingly propulsive mandates, from production to marketing. Aside from the fact that we have already incorporated digital and sustainability into our work, and that we will continue to invest in physical shops – we are currently opening a showroom in Shanghai”.

Besides, “lamps express themselves in relation to the surrounding space even when they’re not on,” according to Bernhard Osann, who designed the Swan wall light and Fox upright lamp this year, both dimmable and both LED. “All my designs are dynamic, they incorporate playful movement, flexibility and balance on several different levels. I simplify the objects and keep materials to a minimum, to highlight these dynamics,” the designer continued.

 

Davide Groppi

Anima Lamp - Davide Groppi

Anima Lamp, Davide Groppi by Davide Groppi and Giorgio Rava

A declaration of essentiality reminiscent of Davide Groppi and Giorgio Ravak’s approach to Anima, inspired by Fausto Melotti’s slender sculptures: “it’s the inevitable need to create things with not very much.”

Davide Groppi, a lighting company under the umbrella of the Italian Design Brands Group (IDB), ended 2020 with turnover of more than 11 million euros, while recording a 55% increase in sales during the first nine months of 2021: “The lighting market is performing very well,” said CEO Davide Groppi. “Nel 2020, despite the pandemic, we closed the year with very good figures and got off to an even better start in 2021. There was a marked growth in sales, both in Italy and abroad. Despite the fact that a large part of our turnover derives from foreign markets, it was Italy that responded most concretely to this period of crisis. The Federlegno data bear this out: the best performance was seen on the national market, up 54% in 2021 compared with the first six months of 2020. We are extremely pleased and hope to continue along these lines, without compromising our philosophy.”

 

Martinelli Luce

Lady Galala - Martinelli Luce

Lady Galala, Martinelli Luce

Marco Ghilarducci, CEO of Martinelli Luce, joined in the chorus of positive results: “At the end of the third quarter of 2021, Martinelli Luce’s turnover was 55% up on the same period in 2020, and it looks as though we’ll close the year at around 19 million euros. The foreign countries that have driven this growth are France, Belgium, the Netherlands and Northern Europe in general. Despite the difficult economic situation, we’re seeing great results in Italy. There is a strong growth trend, largely linked to online sales, and we have a number of contract project in the pipeline both in Europe and in other countries. This positive trend is undoubtedly all down to this particular situation, driven by many people’s renewed interest in their homes. However, it is also the result of years of strong investment in marketing and commerce, which we have stepped up particularly over the last 10 years. There will, of course, be a period of market consolidation once the pandemic is over, but clients will still want to furnish their houses and to use high-end products, and so I am confident that we will continue to see good results in 2022.”  Prospect-wise, the Lady Galala light, designed by Peluffo & Partners, brings together three different, coloured shades, allowing the light to be configured in various different ways, and is an undoubtedly versatile and engaging piece.

 

Flos

b_Oplight_Jasper-Morrison_Ph

Oplight Lamp, Flos By Jasper Morrison

Flos closed 2020 with turnover of 205 million euros, above average for the lighting sector.  Roberta Silva, CEO of the company had this to say: “The first few months of 2020 saw a marked increase in orders on the decorative side. The positive trend in the home furnishing sector, seen especially on the German and Scandinavian markets, took off immediately after lockdown, and therefore in the second six months of 2020. We saw double-digit growth in the residential sector, compared with 2019, rather than 2020. This is extremely significant, in fact growth is marked and ongoing: to date Flos has recorded a 32% increase in the home collection compared with 2019. We are not just doing well in the residential area, hospitality has really taken off, as has the revisitation of offices. This has enabled both us and other companies within the sector to give a significant boost to the entire furnishing world.”

The brand continues to focus on quality and research. It is the case of Oplight, by Jasper Morrison, is one of the 2021 innovations: the ultimate definition of a wall light – Super Normal – with all the design process that has gone into it.

 

Foscarini

Chiaroscura - Foscarini

Chiaroscura, Foscarini By Alberto and Francesco Meda

For Carlo Urbinati, President of Foscarini, the scenario is one of overall growth. “Like all companies in the home furnishing world, Foscarini has had a good year, and 2020 closed relatively well too. We are seeing hitherto untouched historic levels. This growth is not just confined to Italy, it’s strong in other countries too.” In terms of new products, Chiaroscura by Alberto and Francesco Meda is a luminator in extruded aluminium and methacrylic that shines direct light upwards, whilst also emitting it laterally. “It’s an extremely linear design with less obvious emphasis than others on decorative features. We came up with an extrovert rendition of a basic project that could have been worked up in a dry, technical manner.”

 

Lasvit

Spacey Lamp - Lasvit

Spacey Lamp, Lasvit by Lukas Novak

The Czech company Lasvit, which saw turnover of around 50 million dollars in 2020, set out its map for the future, in common with the other brands: ongoing innovation. “The situation in the lighting market has changed over the last ten years. Clients’ aesthetic considerations have changed - they want bolder design, some prefer metal to glass, they want higher-quality processes. This means we have to concentrate more on research and development.” Even though pieces such as the new Spacey Table Lamp have their roots in the past, especially in the “lithyalin” technique, developed in Bohemia during the 18th century, which produces a type of glass similar to semiprecious stones, revisited here by Lukáš Novák.

13 December 2021