Salone del Mobile 2027: dates of the 65th edition

The Salone del Mobile.Milano is looking ahead to 2027, strengthening its role as a development platform for the sector, building on its industrial core and expanding the tools through which it connects businesses with new markets, clients, expertise and professional communities. The strategy driving the upcoming edition is for a Salone that consolidates its events and develops new business and design opportunities around them, with the debut of Salone Contract, the 2nd edition of Salone Raritas and an increasingly wide-ranging international programme. 

This approach is geared to a context in which demand is more selective, exports are under pressure, and the need for businesses to cultivate high-quality relationships and pursue opportunities for international development is becoming increasingly important. Within this framework, the role of the Salone extends beyond that of a mere exhibition - it is not just a place for showcasing products and innovation, but a tool capable of forging connections, generating knowledge and bringing the sector closer to the various levels of professional demand.

The core exhibition system remains the starting point, comprising the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0 and S.Project. Building on this foundation are projects that reflect the sector’s most significant transformations: - the biennial Euroluce exhibition, focusing on lighting and its design culture; Salone Contract, addressing the market for large-scale projects; Salone Raritas, celebrating the value of uniqueness and high-end craftsmanship; and SaloneSatellite, showcasing emerging talent. Finally, the World Tour prolongs the event throughout the year, taking the Salone to the very places where demand, relationships and opportunities are forged.

The core of the Salone: the strength of a diverse industrial ecosystem

The Salone’s strength lies in its companies. Major international brands coexist with smaller enterprises, family-run businesses and highly specialised manufacturers; companies that have been taking part continuously for decades rub shoulders with newcomers and returning exhibitors. In 2026, the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0 and S.Project brought together 915 exhibitors from 32 countries – 38.6 per cent of them from abroad – with 139 brands, including both newcomers and returnees. It is a diversity of scales, skills, production cultures and business models that the Salone does not standardise, but rather gives visibility to and connects on a global scale.

The diversity of this offering is matched by the international scale of demand. In 2026, the Salone welcomed 316,342 visitors from 167 countries, with international trade visitors accounting for 68 per cent of the total. In a more selective and less predictable market, this role assumes greater significance. For large groups, the Salone remains a global platform for positioning and product launches, while for smaller, specialist firms, it provides access to an international network that would be difficult to replicate individually, and for returning exhibitors, it offers the chance to reestablish relationships, visibility and business opportunities. The diversity of the companies does not merely characterise the offering, but is one of the elements that make the Salone an industrial hub and a driver of development for the sector.

Euroluce 2027: the lighting industry and culture, in one single project

Euroluce marks the return of the most important biennial event dedicated to lighting design, at a time when light is taking on an increasingly multifaceted role in contemporary design. Research, technology, control systems, sustainability, artificial intelligence, wellbeing, the relationship with natural light and the quality of spaces are broadening the field of action for companies and designers.

The Salone first embarked on this path in 2023, when Euroluce became the first major event to transform the trade fair model with The City of Lights. The traditional stand-centred layout was reimagined through an urban and human-centred approach, designed to enhance the companies’ visibility and opportunities whilst also creating spaces for interaction, knowledge-sharing and culture. Business and content were thus brought together within the same space and the same visitor experience.

This model was brought into play again in 2025 and will be entering a new phase of development in 2027. The latest edition of Euroluce brought together 306 exhibitors, 45 per cent of whom were from abroad, including 75 companies comprising both newcomers and returning exhibitors. These figures provide an accurate snapshot of the biennial exhibition, which encompasses leading lighting sector players and new international companies, firms whose history with the Salone goes back a long way, and professionals who choose to return, decorative lighting and technical lighting, materials research and technological innovation.

The second edition of The Euroluce International Lighting Forum, curated by Annalisa Rosso, will be informed by this evolution, revisiting the Light for Life. Light for Spaces concept and developing it as an interdisciplinary platform for research into the future of lighting. Light for Life will consider light as an element that permeates life, wellbeing, the environment, energy and our relationship with nature. Light for Spaces will explore the capacity of light to shape and transform architecture and environments, altering their perception, use, atmosphere and quality. Above all, the Forum serves to bring into Euroluce – and thus close to the industry – the questions that are changing the way light is designed, produced and used. Lighting designers and architects will engage in dialogue with scientific research and technology, the visual arts, cinema and disciplines capable of broadening the understanding of lighting beyond the product itself.

In 2027, the Forum will be back in The Forest of Space, the Arena designed by Sou Fujimoto in 2025, which will be reused for the new edition. Among the first confirmations, Speirs Major Light Architecture, an international studio with offices in London and Tokyo, stands as the only independent lighting design practice to have won four Radiance Awards from the International Association of Lighting Designers – the highest recognition in the discipline worldwide. A practice that has defined contemporary lighting design through projects ranging from Westminster Abbey, London to the Grand Mosque, Abu Dhabi, it has also been part of five teams that won the RIBA Stirling Prize, one of the most prestigious awards in architecture. In 2026, it received the IALD Award for the lighting design of At-Turaif in Diriyah, Saudi Arabia. The Euroluce International Lighting Forum will also host the world-renowned New York-based lighting design firm Fisher Marantz Stone (FMS), which has been exploring sustainable, creative and functional lighting technology solutions for projects ranging from Burj Khalifa in Dubai to Shanghai Bund, Little Island and Tribute in Light in New York to the recently inaugurated Obama Presidential Center in Chicago since 1971.

Salone Contract 2027: bringing the industry into the design process

The major new feature of the 65th edition will be the debut of Salone Contract, the strategic initiative through which the Salone is building a platform dedicated to a market in which value is shifting from individual products to the ability to integrate products, services, expertise and management within complex projects. Contract alters the scale of the relationship between industry and clients. Producing a high-quality product is no longer enough: one must be able to engage with architects, interior designers, developers, investors, and professional operators and clients, meeting requirements that include customisation, large volumes, timescales and costs, logistics, installation, coordination and reliability throughout the entire project. The selection of exhibiting companies reflects this approach: Salone Contract was conceived as a structured, specialised event aimed at organisations capable of combining design quality, industrial capability and operational reliability, and of engaging with an international professional clientele.

The Masterplan by Rem Koolhaas and David Gianotten / OMA will give shape to this platform. Rather than a series of traditional stands, it will be a trading floor organised around four key elements: the Forum, the Podiums, the Project Spaces and the B2B areas – spaces designed to promote visibility, navigation, one-to-one meetings, project presentations, negotiations and business.

A partnership has been set up between the Salone del Mobile.Milano and PwC to underpin the project, designed to provide businesses with the context, knowledge, data and analytical tools needed to navigate a complex and rapidly evolving market. The aim is to build a wealth of content and expertise that help the sector better understand market dynamics, asset classes, geographies, demand patterns and changes in client behaviour, whilst also offering opportunities for training and interface. This partnership brings PwC’s expertise in property markets and investment together with the Salone del Mobile’s knowledge of the production and design sector, geared to providing companies with a clearer picture of the future trajectory of the Contract sector and the capabilities required to capitalise on its opportunities.

PwC’s initial analyses estimate the potential global value of Contract FF&E supplies across the main asset classes in question to be between 80 and 100 billion euros. The Americas represent the largest region, with an estimated range of between 34.8 and 42.6 billion euros, followed by APAC, at between 27.9 and 34.2 billion, and EMEA, at between 16.7 and 20.4 billion. In terms of end-use, residential property makes up the largest segment, at around 40–49 billion, followed by offices, at around 17–21 billion, retail, at around 15–18 billion, and hospitality, at around 7–9 billion.

The collaboration with PwC will continue through proprietary research that will not only assess the size of the market but will also analyse investments, asset classes, geographies, pipelines and patterns of demand to understand how client behaviour is changing and what capabilities businesses will need to move from product to project and from simple supply to the management of more structured B2B relationships. In Italy, the research will be accompanied by a series of consultations with businesses, taking in Milan, Padua and Rome, introducing Contract to key industrial centres and creating opportunities for direct dialogue on the skills, needs and opportunities within the sector.

The Salone Contract international tour also aims to visit places where demand for contract furniture is emerging, to assess projects and investments directly on the ground, to meet decision-makers and to create opportunities for dialogue with strategic international partners. Each stop will be tailored to the characteristics of the local market and a specific asset class, thereby connecting Salone Contract with different design and professional ecosystems. Shanghai, on 21st October, will be dedicated to large-scale urban projects and mixed-use developments, in which residential, hospitality, retail, workplace and services coexist within complex schemes and necessitate a high level of coordination between design, supply and management. London, on 25th November, will focus on the workplace, examining the evolution of workspaces, new employment models and the role of architects, developers, consultants and specifiers in one of the most mature international markets. Miami, in December, will look at the marine sector, in which interior design, customisation, materials,technology and high-quality craftsmanship define a highly specialised market. Riyadh, in January 2027, will instead be dedicated to hospitality, in light of the major hotel and tourism development programmes currently under way and the growing demand for integrated projects capable of combining scale, identity and high quality spaces.

Salone Raritas 2027: the value of rarity makes its way into design

Following its debut in 2026, Salone Raritas will return for a second edition that is larger in scale, more extensive in offering and more international in scope, reinforcing its role as a platform dedicated to limited editions, one-off pieces, antiques and high-end creative craftsmanship. The first edition brought together 28 galleries from 12 countries and 59 designers, demonstrating the potential to bring a different scale of design into the heart of the Salone, complementing industrial production.

Raritas was created to connect special-edition production with the professional design market, in which architects, interior designers, developers and hospitality professionals are increasingly on the lookout for objects capable of lending identity, distinctiveness and specific quality to spaces. It is the point of contact between uniqueness and design, material culture and the B2B market.

Curated by Annalisa Rosso, Editorial and Cultural Director-Advisor, with exhibition design by Formafantasma, the first name to be announced for the second edition is India Mahdavi. An architect, designer and set designer, Mahdavi has been working for over twenty years, seamlessly bridging architecture, interiors, furniture design, objects and exhibition design. Alongside her design practice, she also pursues an independent sphere of production and research: her Project Room, opened in Paris in 2020, was conceived precisely as a space for free expression, dedicated to unique pieces, limited editions, collaborations with craftspeople and forays into the realm of design and the applied arts. It is precisely this ability to move between object and space, craftsmanship and contemporary design, signature projects and production, and different cultures and geographies that makes her a significant addition to Raritas, which aims to grow not only in scale but also in its ability to interpret collectible design as an active part of contemporary interior design.

SaloneSatellite: when talent becomes heritage

SaloneSatellite, the project founded and curated by Marva Griffin Wilshire, remains at the heart of the 2027 strategy, and has been connecting designers under 35 with the world of business and manufacturing since 1998. This role as a bridge between talent and industry is now also reflected in the SaloneSatellite Permanent Collection, which houses 415 objects. Fifty-five of these have travelled to Jakarta for the SaloneSatellite Permanent Collection Exhibition 1998–2026, hosted from 18th September to 18th October as part of Indonesia Design Week, following exhibitions in Hong Kong in 2024 and the Italian Pavilion at Expo 2025 in Osaka. Not a retrospective, but a living archive: prototypes that have become products, encounters between designers and companies that have blossomed into collaborations, projects that have found their way into museums and the international design circuit.

In the run-up to Milan, the Salone tours the world

The World Tour forms the international component of this same strategy, with a clearly stated business mission, which is to take the Salone to places in which markets are opening up, changing or becoming more complex, in order to support companies’ ability to establish a presence and develop, through its reputation, network, ability to forge connections and knowledge of local contexts. More than a series of stops, the World Tour maps out a geography of priorities. In Europe, the Salone maintains a presence in mature, design-intensive markets, from London to Paris, Madrid and Hamburg, where the focus is on strengthening relationships and positioning within competitive and sophisticated contexts. In Asia, from Singapore, Seoul and Shanghai to Hong Kong, New Delhi and Bangalore, the focus is twofold: to consolidate its presence in major international hubs and to support companies in breaking into markets undergoing rapid transformation, with distribution, property and design dynamics that vary significantly from one another. The United States and Canada remain central thanks to the scale of demand and their capacity to generate opportunities in the most advanced segments of design and contract work, whilst Riyadh, Lagos, Cape Town and Mexico City open up engagement with regions where new investment, urban transformation and the growth of professional communities are creating development opportunities that are still, in part, yet to be realised.

This project also includes the partnership with Art Basel, which strengthens the Salone’s presence at two key events on the international calendar – Miami Beach and Hong Kong – by bringing together design, art, collecting and project work, and opening the Salone up to networks of high cultural and professional value. The World Tour is organised with the support of the Italian Trade Agency (ITA/ICE) and, in the various countries, the diplomatic and consular network and the Italian Cultural Institutes of the Ministry of Foreign Affairs and International Cooperation – a collaboration that helps to embed each stop within the local context and strengthen dialogue with institutions, businesses and professional communities. The tour thus becomes a mobile platform for networking and development: differing in its objectives and content in each market, yet consistent in its mission to support the internationalisation of businesses and bring relationships, knowledge and new opportunities back to Milan.

For full details of the 2027 edition, visit the official Events page.