Salone del Mobile brings Made in Italy to Art Basel

Collectors Lounge, Lissoni & Partners, Art Basel Miami Beach 2025, Salone del Mobile.Milano

Salone del Mobile.Milano enters into a three-year partnership with Art Basel Miami Beach and Art Basel Hong Kong: Italian design decks out the Collectors Lounge

Salone del Mobile.Milano inaugurates a new phase of its international journey by entering into a three-year partnership with Art Basel Miami Beach and Art Basel Hong Kong, associating itself with Art Basel, the most authoritative platform in the global contemporary art scene. The three-year partnership across its Miami and Hong Kong shows envisions the design of its Collectors Lounge.

The first Collectors Lounge envisioned by Salone del Mobile.Milano has been inaugurated on December 3rd, the first VIP preview day at Art Basel Miami Beach 2025. Designed by Lissoni & Partners, the Collectors Lounge at Art Basel Miami Beach was curated in partnership with a selection of companies representing Made in Italy: Arper, Artemide, Calligaris, Davide Groppi, Edra, Emu, Ethimo, Exteta, Foscarini, Gallotti&Radice, Gervasoni, Glas Italia, Living Divani, Molteni&C, Natuzzi Italia, Paola Lenti, Poltrona Frau, Porada, Porro and Visionnaire.

“Our inaugural presence at Art Basel Miami Beach 2025, represents a natural and strategic evolution of the international trajectory that the Salone is tracing to expand opportunities for relations between Italian design and new global audiences with a high cultural involvement,” says Maria Porro, President of the Salone del Mobile.Milano. “Our role, today more than ever, is to anticipate the changes shaping the international market and to create the conditions for Italian companies to engage with new worlds, where art, design and cultural investments all come together. The partnership with Art Basel Miami Beach and Art Basel Hong Kong marks a decisive step in this direction. Bringing Italian design into the heart of its Collectors Lounges means not only amplifying the international visibility of our companies, but enhancing the culture of design as a competitive asset”.

Also in Miami, at Faena Beach, Maria Porro and Es Devlin were the protagonists of the conversation Portrait of the Artist as a Library. The event at the Faena Theater was an opportunity to explore the creative path that led the British artist and designer to devise the Library of Us, a project created as a natural evolution of the Library of Light.

The United States as a strategic geography for Made in Italy

The United States is one of the most important markets for Made in Italy. The most recent forecasts confirm a central role in the international geography of the sector. With exports worth over €2.1 billion in 2024 (Wood-Furniture Supply Chain exports, source: FederlegnoArredo Research Center), the USA is positioned as the first non-European destination for Italian furniture companies. Demand is mainly driven by high value-added projects – upmarket private residences, new housing models such as senior housing, the hotel segment, museums and high-quality public projects – areas in which Italian manufacturing culture continues to be recognized as synonymous with excellence.

A global itinerary to expand geographies and publics

In this context, the partnership with Art Basel Miami Beach and Art Basel Hong Kong is an essential step forward on the broader international journey that the Salone del Mobile.Milano has been conducting in recent years with the support of ITA – Italian Trade Agency. The intent is to place the culture of Italian design in strategic economic contexts, creating connections with clients and professionals who will help bring new opportunities for expanding international geographies.

Marco Verna, director of ITA – Italian Trade Agency Miami, said: “The collaboration between ITA Agency and the Salone del Mobile in Milan is a fundamental pillar in the strategy of promoting Italian design and furniture internationally, this year enriched with the creation of an installation on Italian design and an event to present the next edition of the Salone at Art Basel Miami Beach 2025. Art, design and furniture are three different expressions of the same vision: giving a form to beauty. And when the subject is beauty, you have to talk about Made in Italy”.

3 December 2025

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