Stories
The Salone will return as protagonist to Fiera Milano Rho from 13 to 18 April 2027, confirming that it is the global epicenter of innovation and design
David Gianotten, Managing Partner - Architect of OMA
At the OMA studios in Rotterdam, we met David Gianotten to explore the vision behind the Salone Contract masterplan. A project that redefines the boundaries between architecture, integrated systems and major international flows
From the OMA office in Rotterdam, architect David Gianotten explores the vision behind the Masterplan for Salone Contract 2027. A project that redesigns the boundaries between architecture, integrated systems, and large international flows.
Designing for contract projects, today, means going beyond the dimension of a single object to embrace the scale of whole systems. From OMA in Rotterdam, David Gianotten guides us through the concept he ideated with Rem Koolhaas for Salone del Mobile.Milano: a dynamic infrastructure meant to be more than an exhibition space, and closer to a veritable stock exchange for values and relationships on the global markets.
“The Masterplan for Salone Contract is structured so people can feel at ease, like in a real city.” - David Gianotten, Managing Partner - Architect of OMA
From the modular core of the Masterplan to the flows that redefine residential and hospitality, offices, nautical and public spaces, the interview dives deep into the genesis of a new model – ready, at its 2027 debut, to turn the complexity of the supply chain into a strategic advantage.
