GruppoLUBE: Italian excellence between manufacturing tradition and new design scenarios

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Maxima, CREO Kitchens

The company based in the Marche confirms itself as one of the trailblazers in Italian design, with a vision attentive to the evolution of contemporary living

Today, the kitchen is evolving into an increasingly integrated, multisensory and intelligent space. It is no longer just a functional environment, but a domestic ecosystem that dialogues with the living room and those who occupy it: fluid open-plan spaces, interactive surfaces, invisible induction hobs and retractable systems transform the daily experience into a natural and continuous gesture. Materials have become the centerpieces of a new design sensibility, between sustainability and tactility: certified woods, antibacterial ceramics, regenerated laminates and recycled glass. Color is also being reaffirmed, but in soft and enveloping shades, while minimalism abandons formal rigidity and opens up to a warmer, more emotional styling directed towards well-being.

As part of scenario, the kitchen is becoming increasingly capable of learning, adapting and anticipating users’ needs, incorporating technology and design in discreet, intelligent ways. This is where GruppoLUBE confirms its leading role, with over 60 years of manufacturing tradition and a solid industrial model, deeply rooted in the Treia area, in the province of Macerata. Through the two brands, Cucine Lube and Creo Kitchens, it interprets different and complementary design sensibilities. On the one hand, Cucine Lube, which conceives the kitchen as a space for relationships, identity and innovation; on the other, Creo Kitchens, which offers a contemporary and accessible vision, in which aesthetics, technology and conviviality come together in the heart of the home.

The contract sector for international solutions

Over the years, the company has also become a strategic partner for the contract sector, both residential and hospitality. The Group supports real-estate developers, architects, general contractors and international investors in implementing complex projects, offering complete, highly customizable solutions combining Italian design, production quality and operational reliability.

Among the innovations at EuroCucina 2026, the Group introduces a new collection devoted to the contract market, enhancing the versatility of its furnishing systems and extending their application beyond the kitchen environment, towards other spaces in the home. The result is a design approach that makes for the development of coordinated and coherent interiors in both aesthetic and functional terms, expanding the compositional range for architects and developers.

The variety of materials, surfaces and technical solutions enables projects to be created in harmony with the overall architectural style, while guaranteeing high standards of functionality, durability and aesthetic quality. In this scenario, the kitchen becomes an integral part of the interior design, decisively defining the identity of the living space, an active part of a constantly evolving design.

New finishes for Brera and Shade Lab by Cucine LUBE

At the 64th edition of the Salone del Mobile.Milano, as part of the biennial EuroCucina with FTK – Technology For the Kitchen, the Group presents the new collections for both brands. Among the Cucine Lube models, Brera is outstanding as a synthesis of aesthetic research, technical innovation and design flexibility. The model has been renewed with innovative finishes and material combinations that enhance its sophisticated character and architectural vocation: transforming the kitchen into an elegant, dynamic space that integrates perfectly with the living room. The name recalls the iconic district in Milan, a symbol of creativity and avant-garde art, embodied in a composition that brings together materials and surfaces in perfect equilibrium. The Moscato Oak veneered doors are flanked by Reflecta framed doors in Titanium finish with transparent glass, while the Tieko open elements introduce depth and visual rhythm. The whole is completed by the top and wall units in Fenix Arizona and the snack top in Calce laminate, for a refined result that combines wood, glass and technological surfaces. Notable among the distinctive solutions is the Furnspin column with 180° rotation. With a simple gesture, this makes it possible to alternate essential surfaces and accessorized compartments, revealing or concealing the interior and expanding the range of compositional possibilities.

Shade Lab is also renewed with innovative finishes reinforcing its contemporary character. The project develops around the dialogue between material and light. The doors of the wall units and columns in glossy UV lacquer with Salomé marble effect, elegant and bright, are combined with the Fumé Oak veneered base units, creating a harmonious contrast between reflective surfaces and natural textures. The result is a sophisticated yet welcoming ambiance, with the light amplified by glossy surfaces, while wood restores depth and authenticity. Shade Lab thus interprets a contemporary kitchen capable of combining aesthetics, technology and comfort in a space with a strong personality.

Brera, Furnspin column, Genius-K collection, Cucine LUBE

Aesthetic innovation for Maxima by CREO Kitchens

Creo Kitchens also continues along the path of design research by presenting a new interpretation of Maxima, with the focus on the aesthetic evolution of the model through an updated selection of finishes, colors and materials. The distinctive feature is the flat-panel door, a clean, linear surface that enhances the quality of the finishes and defines an understated yet sophisticated aesthetic. This minimalist design serves as the starting point for a project centered on formal purity and harmony between textures and tones. The new color palette is organized in a contemporary and versatile range: from wood-effect finishes, such as Trend Oak, to tactile surfaces like Stardust Neptune melamine, through to stone-inspired solutions like Agata Stone and Topazio Stone. These are complemented by rich, refined solid colors, such as the super-matte Kitami green lacquer, designed to create elegant and contemporary combinations. The research into materials extends to the finest details: bronze glass, aluminum frames in brass or titanium finishes, and coordinated metal structures all create a sophisticated and cohesive aesthetic language. The project is completed by countertops and surfaces that dialogue with new finishes, such as polished Kitami green glass tops and tactile Fenix Arizona Beige solutions that amplify light and enhance the formal clarity of the overall composition.

With these proposals, at the Salone del Mobile, GruppoLUBE reaffirms its role in defining the new languages of the domestic project, between research, innovation and a strong design identity.

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