New directions of Egyptian design

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In its June 2021 edition, Egypt’s leading design, art, decor and architecture magazine, EL-Beit, dives deep into the design and art world with articles on the new directions of design in 2021, investigating a bookstore that’s taken on a new lease of life in the heart of Cairo’s eclectic Zamalek district, and exploring a home in the Alps and a sugar factory-turned hotel in China.

This issue unveils the hidden race between all the big names in the design to world to showcase their new pieces on the digital platforms, with new lines and ideas and sources of inspiration that set and represent the 2021 design trends. It is these big names that set the standards and the stage for brand new fashions each year.

When it comes to big names and trendsetters, the Italian giant Vico Magistretti stands out a mile. His work has inspired generations of designers and been replicated by manufacturers all over the world, to the extent that we probably have a chair or a lamp inspired by his designs in our homes, without realising the connection. This issue explores Magistretti’s work, celebrates his name and the latest exhibition of his work, at the Triennale di Milano museum.

The magazine then takes its readers around a newly renovated and reinvented bookstore in Zamalek, designed to reflect the Egyptian spirit with a hint of the Orient. It then moves from the heart of Zamalek by way of the Alps to China, where a sugar factory has been turned into one of the most beautiful hotels in the world.

Back in Egypt again, the magazine ventures into the Faiyoum Governorate during wheat harvesting season, and moves on from there to the newly-opened Museum of Civilizations in Egypt, and lastly features a number of recipes from Lebanon.




Video: Michele Foti

Text: Sawsan Mourad

Photo: El-Beit magazine

Magazine: El-Beit magazine

Publisher: Al-Ahram Organisation

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2 November 2021