A little more than a month before the opening of "Red in Progress. Salone del Mobile.Milano meets Riyadh", the Salone del Mobile.Milano’s event in Saudi Arabia, the celebrated architect and designer explained to us what the Business Lounge he has designed for the occasion will look like, and what stories its interior will tell about Italian design
Salone del Mobile.Milano appears on TikTok!
For the 2023 edition, loads of exclusive content also on the new TikTok channel
The new channel will present a completely new strand of storytelling, to show a different view of the world of design, with entertainment, interviews, live coverage at the fair in collaboration with selected creators.
TikTok will give you access to exclusive content, featuring the design of the future and the history of iconic products, passing through interviews with prominent names, expressed with a new language and an even stronger interaction with the community.
The channel was launched today and presents an exclusive video, introducing the fair, and culminating with the opening of its gates on 18 April.
13 April 2023
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