Replay the Press Conference
The press conference presenting the 61st edition of the Salone del Mobile.Milano is open to the entire design community. It will be streamed live on this page on 15th February, from 11.00 am onwards. Prior registration is required. For those in different time zones and those unable to connect, please bear in mind that another streaming is scheduled for 5.00 pm CET.
Chaired by Linus and opened by the Mayor of Milan, Beppe Sala, the conference will herald a host of new things, introduced by Maria Porro, President of the Salone del Mobile.Milano and the protagonists of the upcoming edition, and of the biennial lighting exhibition Euroluce in particular, which will be debuting a completely new exhibition format and an original, packed cultural programme.
Not just confirmation that the event will take place in April, packed with brands that will be expressing themselves with full creative freedom, the conference will also discuss all the “worlds” that await us – the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S.Project, Euroluce, and SaloneSatellite – each with their own particularities and evolutions.
For the first time ever, the stands will all be set out on one single, user-friendly level (which means that there will be no exhibitors in the upper fairground pavilions); the Euroluce spaces will feature new cultural paths and experiential spaces, with themed exhibitions, a bookshop and site-specific installations; the palimpsest of conferences will be back, and, for the first time, the exhibiting brands will be holding workshops, making the Salone a place and opportunity for growth, development and learning. A great many leading figures and curators will take their turn on the stage – including Lombardini22, Formafantasma, Beppe Finessi and Hélène Binet, one of the most important contemporary photographers, to whom the Salone is dedicating an exhibition.
There will be an introduction to our creative partnership with the studio Leftloft and Gio Pastori, a highly-renowned illustrator and collagist on the Milan Millennial arts scene, who have devised the brightly-coloured, geometric, ultra-Pop communication campaign for this edition of the trade fair.
The digital Salone del Mobile platform will become even busier in the days before, during and after the event, guaranteeing up-to-the-minute information. The different touch points – website, newsletter, app, push and social networks - will serve to galvanise the international Salone community with new digital editorial and service projects.
Our partnership with the Teatro alla Scala Foundation has been renewed, and the Welcome Project will again be running, with welcome points set up at focal points around the city.
Lastly, FederlegnoArredo President Claudio Feltrin will discuss the efforts and results of the wood-furnishing sector as a whole and the ongoing research and innovation being undertaken by our companies in terms of product durability, use of secondary raw materials, energy saving and the training of human resources.
The conference will unveil a Salone built on imagination and participation, an open, inclusive, dynamic, cultural, youthful and independent event that sets the pace of design and anticipates trends.
We’ll be expecting you, here on these screens.
Maria Porro, born in Como in 1983, is the head of marketing and communication of Porro S.p.A., the historical brand of Italian design founded by her great-grandfather Giulio back in 1925.
The company, which has slowly gained a major position in the international market, combines the tradition of craftsmanship and cutting-edge production technologies, proposing its essential language which favours simple signs and shapes.
Claudio Feltrin is President of Arper, a leading Italian company that creates chairs, tables, and furnishings for community, work and home.
Arper was founded in 1989 as an evolution of a leather artisan enterprise launched by the Feltrin family in the 1980s. The company, created by the father Luigi (President of Honour until his passing in 2020), together with his sons Mauro and Claudio, distinguished itself right from the start for its innovative products and state of the art processes, as well as for its international approach.
Finessi has earned a PhD and is an a rchitect, teacher (associate professor at the Design School of Milan’s Polytechnic, where he teaches Design and the arts), critic (he was editor of Abitare magazine under Italo Lupi) and researcher (he has curated exhibitions and publications dedicated to masters such as Bruno Munari Achille Castiglioni, Corrado Levi, Vico Magistretti Angelo Mangiarotti Pio Manzù and Alessandro Mendini). In 2010 he founded and was editor in chief of Inventario an editorial project that won him the Compasso d’Oro.
Formafantasma (Andrea Trimarchi, Simone Farresin) is a research-based design studio investigating the ecological, historical, political and social forces shaping the discipline of design today. Whether designing for a client or developing self – initiated projects, the studio applies the same rigorous attention to context, processes and details. Formafantasma’s analytical nature translates in meticulous visual outcomes, products and strategies.
A leading group in the Italian architecture and engineering scenario, Lombardini22 has introduced an innovative approach to the world of Italian design and architecture: a multidisciplinary and multi- author method, based on pre-project strategic analysis and consultancy, developed by highly specialized professionals in architecture, engineering, marketing and communication. Today Lombardini22, ranked 1st in Italian architecture and design companies based on sales volume, is focused on the Office, Retail, Urban, Living, Hospitality, Education, Data Centre, ESG and Neuroscience sectors.
Binet is an internationally renowned Swiss-French photographer based in London. She studied photography at the European Design Institute in Rome, where she spent most of her formative years. Over more than 35 years, Binet has immortalized both contemporary and historical architecture. A fervent supporter of analogue photography, she works exclusively with film.