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Artesania Tiles

Artesania Tiles

Pedro Franco presents the Artesania collection in collab with Cerâmica Portinari

The collection, which has as its central inspiration the Ponto Cruz technique, brings textures, heights and reliefs of ancestral Brazilian making to the universe of ceramics.

Cerâmica Portinari, a Brazilian tile company aligned with sustainable principles, has just won another collection signed by renowned Brazilian designer Pedro Franco, entitled Artesania. This is the company's third collab made in partnership with Pedro and features the Ponto Cruz technique as the protagonist. With the objective of extolling the possibilities of the union between the high technology of the big industry when making local Brazilian manuals, Artesania marks a new moment in national ceramics. In addition to bringing the constant guideline of the designer's work, the concept of Glo-cality.

The ceramic collection signed by Pedro extols local Brazilian culture because its primordial inspiration is the ancestral technique of Ponto Cruz, knowledge learned by the designer from the Bahian artisan Ana Caires. Pedro then digitized the drawings and took the challenge to Portinari, who translated the technique into ceramics with a rich range of reliefs, heights and textures very similar to the touch of the cross stitch.

The technique printing was segmented into 20x20 ceramic tiles that, if neatly aligned, transform into the traditional cross stitch design and, if randomly aligned, transform into other figures. Therefore, ceramics are open to new creations and co-creations.

"Everything about this collab is very cool, but what makes me most happy is the fact that I created a piece that gives space for other people to co-create with me. Value that fits a lot with my vision of interactive design. Besides of course , to bring this duality of manual making and industrial making in the same piece in a totally organic way", says Pedro Franco.

Designed by
Pedro Franco
Pedro Franco

He is considered one of the greatest exponents of the Brazilian design in the current days. In addition to his authorial creations, he is the founder and the art director of the industry A Lot of Brasil, a pioneer in the edition and manufacture of pieces on Brazilian soil signed by global designers.

Didascalia

Didascalia

Didascalia 01

Didascalia 01

Didascalia 02

Didascalia 02

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