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Ceramica De Maio Francesco

Ceramica Francesco De Maio. Hand-decorated Majolica Tiles

Ceramica Francesco De Maio, heir of an ancient tradition, is still handing on the cultural, artistic and craft heritage of Vietri ceramics. Its Master decorators, guide by their passion and professionalism, handcrafte and decorate by hand the majolica tiles to reinterpret the historical memory, innovate and create ceramic according to new tastes and design trends.

Here where the sky melts with the sea and the Amalfi Coast glitters of its many colours…

Vietri sul Mare is a small ancient village of artists located at the entrance of the wonderful Amalfi Coast. It is surrounded by the prevalence of the green colour of the coast and the blue colour of the sea.  Since 1400, Vietri has been known for the production of the ancient ceramic art.

Here is where the Ceramica di Vietri by Francesco De Maio was born, in 1963.

Ceramica Francesco De Maio - Amalfi Coast - Positano

The reference to the land of origin and, therefore, to the wonders of the Amalfi Coast and the exclusive peculiarity of its landscapes is a must to represent the artistic heritage of Ceramica Francesco De Maio.

Ceramica Francesco De Maio - Amalfi Coast - Vietri sul Mare

Vietri sul Mare is a small fishing village of ancient ceramic tradition and it’s located at the entrance of the Amalfi Coast. Its proximity with the Maritime Republics of Amalfi helped to embed precious fragments into the great artistic heritage of the Vietrese ceramic production.

 

Ceramica Francesco De Maio - Amalfi Coast - Sorrento

The smells, noises, colours of a fantastic nature, almost unreal, the scenery for the genius of a great architect. They have influenced the creation of is one of the most beautiful ceramic collections with a more current or even trendy style.

Ceramica Francesco De Maio - Amalfi Coast - Capri

Capri, one of the most famous islands in the world. Famous for the uniqueness of its territory, the exclusivity of its hotels, the sumptuousness of its Roman villas and the magnificence of the shopping street, which ranges from haute couture, to limoncello, to ceramics, up to typical handmade sandals. 

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FRANCESCO DE MAIO PHILOSOPHY
Since 1494, we continue to give life every day to the ceramic tradition's values between past, present and future.

We are the antithesis of the new digital systems used by big ceramic industries.

We are keepers of secrets and traditions to preserve and maintain this ancient job.

Even today, in the factory, our artisans, with passion and know-how, forge the clay and decorate by hand the majolica tiles piece by piece on the famous “White Vietri” glaze made today with an ancient recipe, handed down from father to son. Despite the changes in raw materials produced in recent years, this recipe still preserves its composition.

We respect our history, because we are made recordory.

Carefully observes the ancient techniques of Vietri ceramic processing to feed every day ceramics' artpass on this passion to all those who know how to admire it and to all those who appreciate the role of extraordinary importance that the human component has in the realization of our artifacts.

Ceramica Francesco De Maio. Hand-decorated Blu Ponti Tiles

Handcraft knowledge and the high quality of Italian raw materials are the main points enshrined in the majolica tiles of Francesco De Maio.

Ceramica Francesco De Maio. Hand-decorated Majolica Tiles

The decoration is exclusively handmade, piece by piece. You can recognize the expert hand of the master decorators of the Ceramica Francesco De Maio in the decors.

Ceramica Francesco De Maio - Pennellato a Mano

The single-coloured tile is realized by the passage of a large brush that leaves irregular streaks of colour, named Pennellata (brush stroke). The stripes in different tonalities are characteristic of this way of working.

Ceramica Francesco De Maio - Smaltatura a Campana del Bianco Vietri

The Bianco Vietri glaze is uniformly distributed on the tiles utilizing a bell. Each glazed tile is still unfired. It passes through the hands of the master decorators or sent directly to the firing in the new high-tech plant at a temperature of about 1000° C (1.832° F).

 

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FAMILY HISTORY. A CERAMIC HISTORY.

More than six centuries of history of ceramics, history of passion for the decorations of Vietri culture, of love for the handmade production are kept in the artefacts of Francesco De Maio.

Handmade majolica tiles are the expression of this history, each of them having a story to tell.

Each majolica is unique, a work of art.

Ceramica Francesco De Maio. Since 1494, an ancient Art.

Since 1494, an ancient Art.

In the factory of Ceramica Francesco De Maio, the Master decorators still today decorate by hand the majolica tiles, piece by piece.

Ceramica Francesco De Maio is heir of a long dynasty of ceramic artists

Ceramica Francesco De Maio is the century-old heir (since 1494) of a long dynasty of ceramic artists and was born after the marriage between Vincenza Cassetta, Giuseppe’s daughter, master potter born in Vietri sul Mare, and Francesco De Maio, heir himself of an ancient traditional family specialized in the processing between the clay quarries of the handmade “Cotto” of Ogliara.

Ceramica Francesco De Maio is heir of a long dynasty of ceramic artists

Six centuries of experience and ceramic excellence have passed by since 1494 and handed down from generation to generation from De Maio-Cassetta family, which continues nowadays in the factories of Ceramica Francesco De Maio, to promote the culture, the tradition and the Vietri art using ancient techniques of production that make these ceramics unique and prestigious.

 

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The history, now as in the past, feeds the art of ceramic.

CERAMIC AS CULTURE

The majolica tiles are an accurate sample “Made in Italy” for the reference to the artisan quality and the Italian culture and design.