He took his degree in Economics and Commerce from Milan’s Bocconi University, specialising in industrial economics/marketing.
His first job was for the Fininvest Group in 1984; he then went on to take up important positions at Publitalia working his way up to becoming General Manager of the Lombardy Trade Directorate.
He became Sales Manager for the E.BISCOM Group in 2000, moving on the following year to become Press Sales Manager and head of the Internet Division of Publikompass, a Fiat Group subsidiary, later becoming Director of Events, Special Initiatives and Multimedia Projects.
He became Marketing and Sales Consultant for the Italian arm of VRWAY COMMUNICATIONS, a Swiss communications and internet services company, in 2004.
He was the Commercial Director of F.C. Internazionale di Milano from 2004 to 2007.
In 2008 he was appointed General Manager of the Milan Salone del Mobile, which encapsulates 6 other exhibitions harnessing the entire home-furnishing system: EuroCucina (International Kitchen Furniture Exhibition), the International Bathroom Exhibition, Euroluce, Workplace3.0, S.Project, the International Furnishing Accessories Exhibition and SaloneSatellite.
He is also General Manager of the Salone del Mobile.Milano Moscow and Salone del Mobile.Milano Shanghai, the two international exhibitions taking place respectively in October and November.