Lilli Hollein is the newly appointed general director of the MAK-Museum of Applied Arts Vienna. She was until May 2021 director and one of three co-founders of VIENNA DESIGN WEEK, Austria's largest design festival. She completed her industrial design studies at the University of Applied Arts in Vienna. As a design and architecture expert, she has published in major international specialist publications and, as a curator, she was responsible for a number of exhibitions, including annual contributions to the VIENNA DESIGN WEEK, exhibitions on Memphis Design, young Austrian architects and Austria's contribution to the 7th International Architecture Biennale Sao Paulo 2007. From 2010 to 2013 she was jury president of KÖR - Art in Public Space Vienna and from 2016 to 2019 president of the ADN-Austria Design Net. She was the chair of the board of trustees of the MAK Museum of Applied Arts Vienna and a member of the board of trustees of the mumok Museum of Modern Art Stiftung Ludwig.