Since time immemorial, human beings’ intrinsic need to share has found its own expressive outlets – from cave paintings to the hyperconnected digital applications of today.
A neural network of experiences, of emotions and of the need for storytelling.
Now, more than ever, communication is exploring new ways of building content and creating narratives that can effectively dovetail with the new digital platforms and apply constantly changing paradigms in step with the times.
Embracing this spirit, we have come to the conclusion that in order to be able to properly discuss a creative theatre such as design, we needed to address its actors – the “communicators on the sidelines” – in particular.
Visual communication is certainly the most immediate means of reaching out to people, in a society in which digital devices and social networks have effectively become an extension of the mind.