Once the concept had been resolved, it was a matter of “animating” the message and imparting colour to this design alphabet. It was at precisely this stage that Gio Pastori’s insight, sensitivity and talent came in. Born in 1989, bizarrely (or perhaps not), Pastori didn’t immediately work with digital, but with paper and scissors: the papercut technique is his hallmark. He cuts, separates, sews, juxtaposes and glues, producing collages that are geometric in their imperfection, joyful and snappy, light frescoes almost, yet always acute and intelligent. He was asked to portray universal forms and design archetypes in a new, energetic, guise, uniquely dynamic and fresh, like the Salone during the event.
Gio Pastori had this to say: “Illustrating an ABC of objects is a method that invites people living in Milan and all around the world to re-learn how to read them, to dig down into their souls unhindered by trends or brands. The apparently simple request from the Salone del Mobile via Leftloft was to put the spotlight on the objects as the essence of the Salone. My take on it was to come up with a vivid colour combination, disconcerting at times, to delay the immediate focus on the subjects. Essential lines and discreet volumes appear in a dreamlike, shifting atmosphere, dictated by erroneous perspectives and unlikely axonometries.”