This photographic mission became a book, commissioned from the Iranian-American photographer by the Tod’s Group – one of the leading players on the international luxury scene, recently in the spotlight for appointing to its Board of Directors the influencer Chiara Ferragni – who launched No_Code, a hybrid cultural project based on the fusion of traditional Italian craftsmanship and emerging technology, interpreting and translating social change. An innovation laboratory for experimenters, visionaries, creatives, designers and all those who dream of rewriting the world.
The 128 images selected for the book Silicon Valley. No_Code Life, all with captions, introduce us to Steve Jobs’s neighbours in Los Altos, we find the memorial stone to the philanthropist and Silicon Valley civic leader Tom W. Ford, who fought to bring the top venture capitalists and engineers to the area, and there are the Tech Buses used to transport commuters from San Francisco to the various technological campuses.
Then there are the signboards for the many companies, such as the Facebook one at Menlo Park, which still has the logo of the previous occupant, Sun Microsystems, on the back, the old signage from the area’s agricultural and mining past, one of the Cupertino Dive bars, where Apple engineers go for a game of pool or darts with the locals at the end of the day. Another image shows the chalk marks on the ground and on car tyres, a reminder of the strict parking restrictions in residential areas – 72 hrs maximum – Fazel’s favourite photo, because of the composition of “the triangle forms … overlapping with the perfect circle of the wheel.”