Say Masquespacio and we usually think of colour: bold hues at The Student Hotel in Berlin, pastel colours used at Bun burger restaurants in Milan and Turin, a sneaker collection designed for the Spanish brand Hoff, and the deep blue that, like an ocean wave, washes through Valencia’s La Sastrería restaurant. While the strengths of creative duo of Colombian Ana Milena Hernández Palacios and Belgian Christophe Penasse’s indubitably include skillful, personal use of colour blocking, for their most recent project, the MO bakery-coffee shop in Al Khobar, Saudi Arabia, they chose monochromatic grey with hints of white.
From the outset, the clients, managers Omar Bakhurji and Asim Al-Harthi of RightGrain, a company specializing in experiential catering, expressed a desire to steer clear of local tradition and create a highly evocative space that inspires wonderment in customers. Known for its emotional approach and interiors that seem to hail from the metaverse, the Valencia-based firm seems to know the secret to creating just this kind of “wow effect”.
Christophe Penasse takes up the story: “They told us they were keen to pursue a futuristic concept not just in terms of interior design but the baked goods on sale. Their business model was clearly ground-breaking too, including the option of using the venue for a basket of experiences, from events to presentations and concerts...”