Magazines from the world Russel Ashdown, creative director of LOVE, shares his thoughts in an article on ICON that investigates the possibility of spaces of being designed to trigger specific emotions, going beyond their feasible “instagrammability” Russel Ashdown, creative director of LOVE, shares his thoughts in an article on ICON that investigates the possibility of spaces of being designed to trigger specific emotions, going beyond their feasible “instagrammability” “What if more brand spaces were designed to trigger specific emotions, such as hope? Or a sense of calm, intrigue, wonder? This is how deep-rooted memories are activated or created. And isn’t that what all brands want, to be remembered? Too often, brand spaces, whether retail, visitor experiences or experiential one-offs, neglect to move people in that way. They focus too much on the product or the practicalities, or just the ‘insta-moment’ in the here and now. It is such an opportunity missed, because spatial designers can literally build memories, whether reviving old or creating new ones” - read here the full article. Magazine: ICON Country: UK Date: 5 ottobre 2022 Article: What if brand experiences were designed to trigger emotions? Author: Russell Ashdown Photo: Masquespacio's "total grey" bakery - MO bakery and coffeehouse in Al Khobar, Saudi Arabia, courtesy Masquespacio 4 November 2022 Add to bookmarks Add to bookmarks Share
Stories Valeria Segovia: "Transforming the existing, intelligence and beauty reimagined” A conversation with Valeria Segovia, Principal and Design Director of Gensler in London, the world's largest architecture firm in terms of revenue and number of architects with clients in more than 100 countries Oliva Sartogo
Exhibitions Expo 2025 Osaka: the SaloneSatellite Permanent Collection debuts in Japan From 7th to 20th September 2025, the SaloneSatellite Permanent Collection 1998-2025 will feature at Expo 2025 Osaka, boosting the Italy Pavilion's by MCA - Mario Cucinella Architects
Salone Selection The 100 new additions to the Salone Library, between harnessing Light, Thought and Design A recent project, launched last year, which always arouses great interest, the Salone Library has acquired 100 new books, all suggested by key speakers and panellists taking part in the Salone 2025 Cultural Programme Vlatka Zanoletti
