Magazines from the world Celebrating 50 years of family business Celebrating 50 years of family business To celebrate with elegancy its’ first half of the century family-run business, Poliform called in Paolo Roversi, a fashion photographer who mastered the challenge and captured the soul of his subjects. Time, Light, Space, a photographic book, celebrates the history of one of the most known Italian furniture company, founded in 1970 on the initiative of three cousins, Alberto Spinelli, Aldo Spinelli, and Giovanni Anzani, and the timelessness of their sophisticated products. There’s no other way to say it, but when many companies celebrate a significant birthday the results can be like receiving a present that gets a polite smile and the thought that the giver has absolutely no idea who you are. Poliform didn’t want to rubber stamp their half century. “We gave ourselves a gift for our 50th anniversary,” says Giovanni Anzani, “we didn't want just another catalogue, we already have those for sale, we wanted something special, first of all for us: a documentation of 30 of our iconic products by a photographer from outside our sector, someone who was able to capture not only the surface, but to go in-depth and understand the soul of these products. The choice of Paolo Roversi was significant. We weren't sure if a photographer used to models would want to try his hand at a static subject. However, he accepted, and the result thrilled us." Credits Text: Silvia Anna Barrilà Photo: courtesy of Poliform Magazine: DAMN° Published by: DAMNtown Ltd Reed full article 13 July 2021 Add to bookmarks Add to bookmarks Share
Stories Valeria Segovia: "Transforming the existing, intelligence and beauty reimagined” A conversation with Valeria Segovia, Principal and Design Director of Gensler in London, the world's largest architecture firm in terms of revenue and number of architects with clients in more than 100 countries Oliva Sartogo
Exhibitions Expo 2025 Osaka: the SaloneSatellite Permanent Collection debuts in Japan From 7th to 20th September 2025, the SaloneSatellite Permanent Collection 1998-2025 will feature at Expo 2025 Osaka, boosting the Italy Pavilion's by MCA - Mario Cucinella Architects
Salone Selection The 100 new additions to the Salone Library, between harnessing Light, Thought and Design A recent project, launched last year, which always arouses great interest, the Salone Library has acquired 100 new books, all suggested by key speakers and panellists taking part in the Salone 2025 Cultural Programme Vlatka Zanoletti
