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From products to interiors, the Italian designer beckons us into a world in which memory, rigour disguised as softness, and an ability to listen that becomes the premise of projects calibrated to the context, are intertwined
Salone Contract 2027: the stop of the tour in Rubano (PD) spotlights the future of design
"Salone Contract: the New Connection between Design and Business", PwC, Rubano (PD)
Following the event hosted at Torre PwC in Milan, the step-by-step journey continues toward the new project dedicated to one of the industry's most dynamic fields
The journey toward the first edition of Salone Contract 2027, scheduled from April 13 to 18 as part of the 65th Salone del Mobile.Milano, continues. Following its debut, the tour stopped on Thursday, November 5, 2026, in Rubano (PD), at the PwC Italy headquarters, for the meeting Salone Contract: The New Connection between Design and Business. Opening the event was an analysis curated by PwC Italy on the contract market as an accelerator of growth and diversification for design companies.
The event provided an opportunity to explore the major innovations for 2027, including a pavilion entirely dedicated to the sector and the exclusive Curatorial Masterplan designed by Rem Koolhaas and David Gianotten | OMA. This strategic project is enriched by a four-day Forum and a networking program designed to bring together architects, developers, and brands.
The meeting, opened by the institutional greetings of Filippo Zagagnin, Partner at PwC Italy, and featuring remarks by Luca Palermo, CEO of FLAE and Salone del Mobile.Milano, Vincenzo Grassi, Partner at PwC Italy, and Andrea Vaiani, Exhibitions Director of Salone del Mobile.Milano, featured a roundtable discussion moderated by Antonio Martino, Partner at PwC Italy,Real Estate Advisory Leader.
Taking part in the debate were Agostino Candeo, President of Industrie Edili Holding, Luca Boccato, CEO of HNH Hospitality, and Enrico Danesi, Head of Development Management at Dekus.
Filippo Zagagnin, Partner di PwC Italy
Luca Palermo, Amministratore Delegato FLAE e Salone del Mobile.Milano
"Salone Contract: the New Connection between Design and Business", PwC, Rubano (PD)
Da sinistra, Agostino Candeo, President of Industrie Edili Holding, Luca Boccato, CEO of HNH Hospitality, and Enrico Danesi, Head of Development Management at Dekus
Antonio Martino, Partner PwC Italia, Real Estate Advisory Leader.
9 November 2026
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Giorgio Lazzaro (CityLife): “It is necessary to develop affordable housing solutions for young people and regular families”
From the meeting at PwC Tower in Milan ahead of Salone Contract 2027, the new directions for the residential development sector according to the SDA Bocconi Senior Fellow and CityLife Senior Advisor
