CEO and Founder, Studio Giò Forma
Over the past 20 years, Florian Boje has become a multidisciplinary and award-winning designer in architecture and experience design. He has received international recognition for projects such as the Cartier Pavilion "Legendary Thrill" designed for Milan Design Week 2018, the Lumen Museum of Mountain Photography in Brunico (Italy), and the Maraya Concert Hall, a mirrored building in the desert of AlUla, Saudi Arabia. In addition to his extensive experience in architecture, iconic landmarks, and hospitality, Giò Forma was selected as a finalist in the Riyadh Airport design competition, ranking among the top 10 design studios worldwide. Recently, Florian has led projects including the King Fahd Cultural Center in Riyadh, the Design Space Gallery in Al Jadidah, the First Islamic Arts Biennale in Jeddah, and luxury hotels such as the Chedi UNESCO Hotel and the Marriott Autograph Hotel in AlUla. Florian is also an academic, serving as a visiting professor and lecturer at institutions like Milan Politecnico and NABA.
