The event will be punctuated with themed areas and itineraries: arenas for talks on knowledge sharing and deepening, dedicated lounges for commercial and business company meetings, areas reserved for young students at design schools and an exhibition curated by the ADIs of ventures awarded the Compasso d’Oro, food courts conceived and set up in partnership with Identità Golose - The International Chef Congress, and socialising and relaxation areas. A packed public programme of meetings with some of the leading figures on the contemporary scene will further enliven the six days.
The event’s DNA will be built on a series of cross-pollinations, openings up, fusions and extroversions conceived not just by Stefano Boeri but also by an international and multidisciplinary team of co-designers - - Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth and Marco Ferrari and Elisa Pasqual of Studio Folder – with the collaboration of Giorgio Donà, co-founder and director of Stefano Boeri Interiors, all brought together to generate a real cultural and creative short circuit, a happening that will flesh out a new story and make all the difference.
It will certainly be a different edition, but one intimately connected with the Salone del Mobile.Milano, given the undisputable quality of the products on exhibit and the prestige of the participating brands. The event will, of course, comply fully with the health regulations and protocols imposed throughout Italy to combat the spread of Coronavirus.