To inform and involve, the plan to engage with the Salone del Mobile’s international community covered all the touch points of the platform: website, newsletter, app, push and social networks (Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube). The results achieved by the digital platform during the days of the Event were highly positive, being supported by an activation plan begun in the previous weeks and backed up by the daily planning of content. On the front of the social media, 13.5 million accounts were reached, with more than 50,000 contents being generated by the community using the official hashtags (#salonedelmobile2022 and #salonedelmobile60th), 600,000 video views, 120,000 interactions with content and 25 million impressions. In the last week alone, the site has recorded 4.8 million page views with an average of 100,000 daily users (69.2% from Italy, 30.8% from abroad), and a 42% increase in new users registered on the platform. The Salone del Mobile.Milano app, which has doubled the number of downloads compared to its September launch, had an average of 40,000 scans made with the matchmaking service, used for directly connecting companies and professionals visiting Rho. Finally, the cycle of podcasts Design Voices – Salone del Mobile, broadcast live daily during the days of the event, ranked third in the Art category on Amazon Music, while a second season of in-depth analysis is scheduled for the coming weeks.
And there’s still more. In addition to the above-mentioned exhibition-installation “Design with Nature”, the strengths of this edition were the talks with illustrious architects, innovators and visionaries, and the Food Court of Identità Golose, areas devoted to a gourmet break with the great names of Italian cuisine. Attendance at Palazzo Reale was excellent,with the Salone staging La Scatola Magica (scheduled until 17 June), a multisensory narrative experience recounting the quality, innovation, creativity and beauty of the Event. Finally, the Hospitality Project proved extremely interesting, organized in collaboration with the Municipality of Milan, Fondazione Fiera and the main design schools of the city – Nuova Accademia, IED Istituto Europeo di Design and Scuola del Design/Politecnico di Milano. A hundred students located at key points of the city provided information to thousands of visitors from around the world about mobility in the city, the fair and the events scheduled in Milan. Thanks to the survey they conducted, we know that the visitors opted for green solutions, such as subway and trains, to reach Fiera Rho.
Thanks to all, then, and see you again at the next edition of the Salone del Mobile in Milan from 18 to 23 April 2023!