After the pandemic-enforced almost three-year border closures, the Salone del Mobile.Milano is back in China to reassert the importance of this particular market, identify new opportunities for Made in Italy and help the furnishing companies to grasp them, assisting them through the processes of development, growth and marketing.
A keenly-awaited return, marked by a packed Red Night – held at SYSTEM, an iconic and innovative multipurpose space in the heart of the French Concession – that lit up the night sky in red and celebrated the quality, originality and creativity of Italian design. There, a community of more than 300 companies, architects, interior designers, creatives, buyers and communication professionals were presented with an opportunity to immerse themselves in the multiplicity of languages of the design world.
Putting the spotlight on the 62nd edition of the Salone del Mobile.Milano was an evocative series of sketches and design drawings by Lombardini22, a leading firm on the Italian architectural and engineering scene, which has been working with the Salone over the last year on reworking the layouts, itineraries and the visitor experience, giving shape to the concept of a trade fair in constant evolution.
Along with light and music shows, guests were able to “experience” two site-specific installations. The first, designed by the Italian-Danish GamFratesi studio, reconfigured an entire floor, creating a path of islands and seating, characterised by compositional rigour, experimental approach and poetry. The second, Prism, curated by VAVE Studio, used a kaleidoscopic landscape of lights, shadows and large mirrored surfaces to set up a metaphysical dialogue between close / distant generations and geographies: the pioneering spirit of three great masters of Italian design - Franco Albini, Achille Castiglioni and Vico Magistretti on one hand; and on the other the vision of three young Chinese talents that have won over the international scene – Frank Chou, Zhang Lei and Steven Ma and their respective design studios – launched by the SaloneSatellite springboard.