First and foremost you need to consider two elements that are separate yet related: the studio pieces, the one-offs that have much more to do with the art market than with home furniture, and industrial design products. In the early 1980s, Italian companies began to have a presence in London, because the city is a status symbol, although it had yet to become a great market. There were numerous design schools, but there was a lack of interesting work opportunities, which is also why I started my career associating myself closely with Italy. Aside from Vitra, I’ve often worked with Italian brands and companies. When I started out, one of my great sponsors was Kartell: I was doing art design pieces that I didn’t think would become money-makers, but for a long time, the Bookworm bookcase was one of Kartell’s best-sellers, they produced lots of them, end to end they were longer than Italy! The name of my first studio was One Off – it gave a sense of the kind of work I did. I wondered: if I do something, what point is there in repeating it? Why mass produce it? I was arrogant, it was later that I learned the joy, the pleasure, the different way of looking at mass production. Because the production criteria are quite different.