Salone del Mobile 2025 Events In conversation with Valeria Segovia Thank you, we are waiting for you at the event Visit the agenda in your reserved area to find the events you have shown interest in. We are sorry that you will not be attending the event We have removed the event from your agenda, you can always add it back later April 9 th 2025 11:00 - 12:30 (CEST) Details Speakers Designing a New Tomorrow The future of buildings hinges on how we define great design. It’s time to shift our perspective—not just valuing materials that come straight from the earth, but celebrating those that have lived past lives, transformed and repurposed for a new era. Reused and recycled materials carry an inherent beauty, rich with history, while biomaterials—literally alive with potential—offer groundbreaking opportunities for innovation in the construction industry. Every layer of a building’s past deepens its story, creating spaces imbued with meaning and connection. In many ways, the “new” new build is made from old parts, reimagined for a future that embraces sustainability and creativity. The Talks are recognised by the Italian National Order of Architects (CNAPPC − National Council of Architects, Planners, Landscape Architects and Conservators) as accredited educational initiatives, each one of which will therefore be worth 2 credits. To ensure credit recognition, pre-registration to the following form is recommended: FORM. Thursday 09 April11.00 a.m., in EnglishParticipants: Valeria Segovia, Principal, Design Director Gensler Londonin conversation with Massimo De Conti, Architect, Journalist Drafting Futures. Conversations about Next PerspectivesCurated by Annalisa RossoArena Drafting Futures by Formafantasma Fiera Milano, Rho – Pavilion 14 Valeria Segovia As a Principal and Design Director at Gensler, Valeria Segovia leverages her 18 years of experience to lead project teams to deliver design excellence by adopting a forward-thinking and holistic approach to design and commitment to reducing environmental impact and enhancing community wellbeing. She is recognized as an outstanding architect with a diverse design background that includes mixed-use, commercial offices, hospitality, residential, and cultural projects. Add to bookmarks I want to partecipate Speaker Massimo De Conti After graduating in architecture (at Politecnico di Milano, Italy, with studies at the Oslo School of Architecture, Norway), Massimo moved to London in 2000 to join the team of Claudio Silvestrin Architects. Since 2012 he has founded the Massimo De Conti Architect studio. Sensitivity, mental clarity and inventiveness are reflected in its architecture: elegant but not ostentatious, with less is more in mind. For years he has alternated design with journalism. Add to bookmarks I want to partecipate Speaker
Valeria Segovia As a Principal and Design Director at Gensler, Valeria Segovia leverages her 18 years of experience to lead project teams to deliver design excellence by adopting a forward-thinking and holistic approach to design and commitment to reducing environmental impact and enhancing community wellbeing. She is recognized as an outstanding architect with a diverse design background that includes mixed-use, commercial offices, hospitality, residential, and cultural projects. Add to bookmarks I want to partecipate Speaker Massimo De Conti After graduating in architecture (at Politecnico di Milano, Italy, with studies at the Oslo School of Architecture, Norway), Massimo moved to London in 2000 to join the team of Claudio Silvestrin Architects. Since 2012 he has founded the Massimo De Conti Architect studio. Sensitivity, mental clarity and inventiveness are reflected in its architecture: elegant but not ostentatious, with less is more in mind. For years he has alternated design with journalism. Add to bookmarks I want to partecipate Speaker
Valeria Segovia As a Principal and Design Director at Gensler, Valeria Segovia leverages her 18 years of experience to lead project teams to deliver design excellence by adopting a forward-thinking and holistic approach to design and commitment to reducing environmental impact and enhancing community wellbeing. She is recognized as an outstanding architect with a diverse design background that includes mixed-use, commercial offices, hospitality, residential, and cultural projects. Add to bookmarks I want to partecipate
Massimo De Conti After graduating in architecture (at Politecnico di Milano, Italy, with studies at the Oslo School of Architecture, Norway), Massimo moved to London in 2000 to join the team of Claudio Silvestrin Architects. Since 2012 he has founded the Massimo De Conti Architect studio. Sensitivity, mental clarity and inventiveness are reflected in its architecture: elegant but not ostentatious, with less is more in mind. For years he has alternated design with journalism. Add to bookmarks I want to partecipate
