In conversation with Valeria Segovia
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09 APR 2025
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11:00 – 12:30
Designing a New Tomorrow
The future of buildings hinges on how we define great design. It’s time to shift our perspective—not just valuing materials that come straight from the earth, but celebrating those that have lived past lives, transformed and repurposed for a new era. Reused and recycled materials carry an inherent beauty, rich with history, while biomaterials—literally alive with potential—offer groundbreaking opportunities for innovation in the construction industry. Every layer of a building’s past deepens its story, creating spaces imbued with meaning and connection. In many ways, the “new” new build is made from old parts, reimagined for a future that embraces sustainability and creativity.
The Talks are recognised by the Italian National Order of Architects (CNAPPC − National Council of Architects, Planners, Landscape Architects and Conservators) as accredited educational initiatives, each one of which will therefore be worth 2 credits. To ensure credit recognition, pre-registration to the following form is recommended: FORM.
Thursday 09 April
11.00 a.m., in English
Participants: Valeria Segovia, Principal, Design Director Gensler London
in conversation with Massimo De Conti, Architect, Journalist
Drafting Futures. Conversations about Next Perspectives
Curated by Annalisa Rosso
Arena Drafting Futures by Formafantasma
Fiera Milano, Rho – Pavilion 14
