K-WAY

For the first time, Salone del Mobile.Milano will be joined by K-Way®, the iconic Parisian brand founded in 1965. Salone del Mobile and K-Way share a deep connection rooted in values linked to meaningful design and urban mobility. The partnership involves Bianca Felicori, researcher, author and founder of Forgotten Architecture, a project that selects Milan’s most iconic and significant buildings and creates an itinerary to rediscover the vision of the great masters. For Salone del Mobile, Felicori has selected five architectural works that will interact with lightweight nylon structures created by K-Way: resembling kites, these installations will evoke concepts of movement and protection, celebrating the deep bond between the brand, the urban environment and the spirit of exploration. The itinerary will be featured in a complimentary booklet, available at the two K-Way flagship stores in Milan and in an exclusive space: a newsstand in Piazza Sant’Eustorgio curated by the Salone in collaboration with the brand.