Red in progress. Salone del Mobile.Milano meets Riyadh
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Questo evento fa parte del format:
Salone del Mobile.Milano meets Riyadh
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Italiano
Red in progress. Salone del Mobile.Milano meets Riyadh
Salone Del Mobile.Milano is making its Middle East debut in Riyadh. Red in progress. Salone del Mobile.Milano meets Riyadh will transform the King Abdullah Financial District into a stage for design, dialogue and business exchange from 26th to 28th November 2025, Featuring 38 renowned Italian brands and laying the cornerstone for the landmark 2026 edition.
Made in Italy in Riyadh
Delivered in strategic partnership with the Architecture and Design Commission at the Saudi Arabia Ministry of Culture, the event reflects the Kingdom’s cultural vision and design ambitions. Beyond the exhibition, the event will feature a dedicated B2B platform connecting Italian companies with Saudi buyers contractors, developers and architects; an engaging cultural program of talks and masterclasses to foster cultural dialogue curated by Annalisa Rosso, Editorial Director & Cultural Events Advisor Salone del Mobile.Milano; a landmark site-specific installation that will embody the creative theme Red in progress.
The event is supported by the institutional partners that accompany the Salone in its international activities, including the Italian Ministry of Foreign Affairs and International Cooperation (MAECI) and the Italian Trade Agency (ITA), underscoring a shared commitment to promoting Italian design worldwide and strengthening cultural and economic ties with Saudi Arabia.
