Point’s story is the story of a pioneering founder, a master craftsman, who became a business leader, and the story of a family who, four generations later, have made his legacy into an international brand, a byword for the finest designs, research, and know-how. Craftsmanship, family, and the nurturing of talent are the foundations of this success story.

2020 is a critical year for the Pons family: it is the one hundred year anniversary of the founding of the company, which has grown from a small wicker weaving workshop to one of the biggest industries in Marina Alta (in Alicante) and a leading international name. The fourth generation is set to continue driving forward the brand’s powerful DNA and the team is joined by Mario Ruiz, 2016 National Design Award winner and one of our most international designers.

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POINT is the result of a dream someone had back in the 1920s. It was the dream of José Pons Pedro, a master craftsman who made design his hallmark. Thanks to his vision he converted a small wicker workshop in Gata de Gorgos, Alicante, into one of the Valencia Region’s leading manufacturers, which came to have more than 300 employees in the 1960s.

100 years and four generations of the family later, POINT has remained faithful to its essence and has gained national and international renown for its designer outdoor furniture. Design and innovation are central to the strategy and growth of the business, together with craftsmanship, sustainability, family, people and talent.

POINT creates pieces in collaboration with prestigious designers, through which the company helps improve society and people’s quality of life in addition to presenting Spanish design to the world.

But POINT is much more than design, craftsmanship and innovation. It is an ethical company that, through its products, promotes responsible design all over the world.