A pleasing palette of red, blue and earthy tones are the backdrop for a smart typeface designed by Karel Martens and Jungmyung Lee: this is the visual identity London-based India-born independent graphic designer Sthuthi Ramesh has created for Mumbai art gallery Jhaveri Contemporary. Ramesh has a way of melding her South Asian heritage and modernist influence, cleverly playing with colours. This makes her work stand out, especially on the UK contemporary graphic design scene.
Not all clients understand Ramesh’s style though. “Using so many colours makes us look juvenile” – this was the feedback she once received for a presentation for a UK client. “Lots of corporate design clients are still afraid to use colours,” she explains. “They say they want to, but are nervous about it.” While this can make Ramesh’s life difficult, she is determined to make her aesthetic less of the unknown. She gives me an analogy: “it’s like the dark room, where at first, it’s really dark and you have no idea what’s happening in the room. But slowly you get used to the darkness and get familiarised with this space. That’s what the corporate graphic design world is like with using colour.”