For over 40 years, Nasir Kassamali has been the leading importer, distributor and disseminator of European design in the United States. He symbolises an innovative vision of the art of design. In 1974, he and his wife Nargis set up a showroom in Miami to present the leading cutting edge European lighting brands to the American market. Luminaire very swiftly became the benchmark for good design in America, and its creators became its main spokespeople through the conferences, seminars, exhibitions and educational courses they organised on the premises. Now there are 4 multibrand showrooms – or rather design research centres, as the two enlightened entrepreneurs prefer to call them - covering more than 6,000 square metres: the Coral Gables flagship in Miami designed by Mateu Architects in 1984 and The Lab, in the city’s Design District, created in 2002 as a working centre for experimentation and research; the other two were opened in Chicago and Los Angeles in 1989 and 2018, respectively. They are spaces in which design magnifies and melds with other disciplines, art first and foremost. The architectural value of the offices and showrooms has also been recognised with a number of prizes and awards, aside from the personal recognitions, such as the election of Nasir and Nargis as Florida Design Legends by the Wolfsonian-FIU in 2007, and the receipt of the ICE Business and Culture Award for the promotion of Italian design in America. A member of prestigious international bodies, Nasir Kassamali has also sat on the advisory councils of the AIGA and the FIU School of Architecture and Design, and the board of the Wolfsonian-FIU, as well as many international juries, including that of the German designreport award, held for over ten years as part of SaloneSatellite.