In exhibition design, lighting should not only be conceived and imagined to enhance works’ visibility, it has to create a certain type of setting for that particular exhibition theme. When dealing with intimate, introverted subjects, pinpoint lighting and a calibrated balance of light and shadow are a good idea; in other situations, we opt for diffuse lighting, eliminating shadows as far as possible.
Above all, I believe lighting is the key factor, the thing that completely makes or breaks an exhibition. The wrong type of lighting body or out-of-kilter aiming can make an exhibition visit a trial.
To give you some idea of how important I consider this to be, in 2021 I spent three days on-site for a contemporary art exhibition, all that time working out special lighting, finding the most suitable solution for that venue.
Every aspect must be taken care of for an exhibition to be successful, down to the smallest detail. Once I’ve finished aiming, I always try and check the effect lighting has on the space by using my phone camera. I curate this aspect because, nowadays, any visitor can potentially take a picture and post it on social media, effectively giving the event free publicity.