After almost 40 years of its presence at the Salone del Mobile.Milano, this year the international company has showcased a new idea of the project of living in a process of continuous and constant innovation made up of connections and increasingly aimed at improving people’s lives and well-being
Between museums, foundations, showrooms, and shared urban routes, Milan transforms into a living heritage to be experienced through discovery and exploration
Available in printed and digital format, Salone in the City is not just a guide to events, but a tribute to Milan, beyond the temporary dimension of the most international week of the year. It starts at Fiera Milano Rho, continuing into the city, inviting the reader to experience beloved places, discoveries and urban rituals by visiting 150 locations gathered into a collective map informed by word of mouth.
Milan itself is entrusted with the task of narrating the areas and highlights worth visiting during Design Week. In a fresh passing of the baton with the latest edition of Art Week, the guide to major exhibitions – running from April until the summer – flags up an increasingly lively system of museums and foundations. There will be no shortage of showrooms for Salone exhibitors: actual urban showcases illustrating the future of living, 365 days a year.
There will be a specific focus on Common Archive – The White Night of Design, which on the evening of 24th April will invite people to discover an extensive and globally unique heritage, transforming memory into a shared experience. A Salone del Mobile.Milano Observatory event, supported by the Lombard Region and the Municipality of Milan.



