From a craft workshop to an industrial business, the story of a company that has made sartorial quality and domestic well-being its mission by combining tradition and innovation
The Italian Pavilion at Expo 2025 Osaka. Interview with the architect Mario Cucinella
Padiglione Italia, Expo 2025 Osaka - Ph. Yumeng Zhu
An account of the Italian Pavilion at the Universal Exposition, set to run until 13 October 2025 with projects from 160 countries on the theme “Designing Future Society for Our Lives”
Exactly ten years have passed since the opening of Expo Milano 2015. It was an important event not just for Italy but also for the city of Milan, launching an endemic transformation that has made it increasingly attractive in the eyes of the world and extensively redesigning its future.
This, the future and the city, will be discussed at Expo Osaka 2025, entitled “Designing the Society of the Future for Our Lives” where the Italian Pavilion was designed and built by MCA - Mario Cucinella Architects.
The expo is a glamorous and complex festive event, where you will see a something of everything. Hence I felt it would be interesting to propose as a project for the Pavilion elements that characterize our country, such as its recognizability and identity. In particular, I started from four elements:
- a large entrance porch, to say that there is no door at the entrance but the Pavilion is open to all
- a great theater, another historic element of the culture of our country recognized worldwide
- a piazza, a theme of intellect, art, knowledge, and understanding
- and finally a garden, which represents our landscape culture. These are the four themes that I have embodied in the building, with the aim of making Italy recognizable and the visitor experience unique.
Of course, first of all because there are different constraints from making buildings that have to last for years. As I see it, temporariness is closely bound up with the theme of sustainability, since I have designed a building that I did not want to end up as waste. The structure is made of modular wood. Its low-impact technologies and predisposition for post-Expo reuse make it a concrete example of reversible architecture, which focuses on the interaction between people, nature and technology.
In the end, it will be dismantled piece by piece and so become a construction material again. It seemed to me that this was the best form to give an ephemeral building.
That’s a good question. I don’t know whether the cities of the future will exist. They certainly won’t exist here. We won’t be building new cities anymore, we’ve built them already. But we could talk about cities for the future, focusing on issues such as a concern for people, public space and climate change.
We have to devote our time to preparing these cities for the future.
I feel it’s very important. On the one hand, we must not remove past history. Whenever this has been done, with an extenuating work of rupture, it has produced very damaging results. The balance in Italian culture is to direct attention to the future, but always with very deep roots.
For me it has always been a bond that I’ve seen not as a prison, a limitation, but as a travelling companion. History has to be continued by relating ourselves to the past without fear, without being too self-referential.
Talenti Home: the system for contemporary living
With the new Home catalogue, Talenti develops a system of furnishings, accessories and integrated systems. A project that interprets the home as a space in transformation, overcoming the traditional boundaries between living room, sleeping quarters and the spaces for work and socializing
Marine inspiration and new craftsmanship. The latest in outdoor furnishing straight from the Salone del Mobile 2026
We have scoped some recurring trends among the stands of the sector’s leading companies at the trade fair. The sea has proved an almost ubiquitous inspiration, whether through bringing typical nautical elements onto terra firma or by playing with the stylistic features of Mediterranean architecture, while weaving and craftsmanship still reign supreme



